Enterprise Development Grant (EDG) - Strategic Brand and Marketing Development
Small and Medium Enterprises (SMEs): Support of up to 70% of qualified costs*
Non-SMEs: Support of up to 50% of qualified costs*
1. Third-party consultancy fees
2. Software and equipment
3. Incremental internal manpower costs
Note: Unionised companies and e2i partners under the Labour Movement are eligible to receive an additional 10% funding, subject to NTUC-e2i’s endorsement.
- A Singaporean SME looking to improve their marketing strategy.
You need to:
- Be registered and operating in Singapore.
- Have a minimum of 30% local shareholding.
- Be in a financially viable position to start and complete the project.
- Engage management consultant(s) that have a certification* recognised by Enterprise Singapore (ESG), if you are applying for support for consultancy-related costs.
There are no compulsory application fees required for the EDG scheme. Any application fees quoted by individuals/firms offering grant application services are not endorsed by the Government.
*Refer to "Critical Information" for more details.
Scope of work can cover:
- Diagnosis and gap analysis of your company
- Assessment of internal and external factors, such as strengths and weaknesses, and competition
- Primary or secondary research
- Recommendations and plans for implementation
Project may address any of these areas:
- Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition;
- Assessment of a brand’s financial value and identification of brand levers;
- Development of a strategic plan to optimise marketing resources and improve customer communications.
What is not covered:
- Production of corporate and/ or marketing collaterals such as brochures, videos, websites, photography, stock pictures, and copywriting;
- Implementation of marketing or PR campaigns:
1. Retainer fees of consultants
2. Advertising and media buys
3. Engagement of social media influencers
4. Management of websites/ social media platforms
5. Search Engine Optimisation (SEO), and Search Engine Marketing (SEM)
Those who do not need to be certified are:
- Members/specialists in the consultancy team who are not providing management consultancy services, but are performing dedicated functions, such as market research, audit, fieldwork, design/ artwork, equipment installation, and drafting of legal agreements.
- Consultants offering technical advice and expertise in the development of new technology, and solutions vendors.
- The EDG only supports projects that are new and not generating any revenue at the point of grant application.
- A project is considered to have begun if suppliers and service providers have already signed a contract, or if any work on the project scope has begun or if payment has been received for the project.
- From 1 April 2020, all EDG applications should include commitments to worker outcomes as part of the qualifying requirements. Worker outcomes include increase in wage increment, job creation, job re-design, or training for existing staff.
- There are no pre-approved vendors for the EDG.
- Before you apply, you may approach the SME centres to discuss your project(s) and ensure that you qualify for the Enterprise Development Grant (EDG).
- Applications will be assessed by Enterprise Singapore (ESG) based on the project scope, project outcomes and competency of the service provider.
- You have to sign-in to the Business Grants Portal with your CorpPass1.
- Your application will be processed within 8-10 weeks from the time you submit your project application.
- We may contact you via the Business Grants Portal for clarifications.
- Your company will receive a Letter of Offer (LOF) indicating:
1. the conditions of support; and
2. the amount of grant awarded.
- You need to acknowledge and accept the LOF within the timeline indicated, otherwise the application will be considered invalid.
- All grants are supported on a reimbursement basis.
- Submit a report with details on the project deliverables.
- Provide a pre-qualified auditor’s report for the verified expenditures and any supporting documents must be provided.
- ESG may request for a site visit, presentation meeting and/or other supporting documents.
- Provide GIRO information of company bank account to facilitate disbursement of funds.
- Claims must reach ESG no later than 6 months from the end of the project qualifying period.
1. No CorpPass Account? Refer to the CorpPass guide for instructions on setting up an account.
These are to be submitted before all other application processes:
1. Latest ACRA search or instant information
- Dated no earlier than 6 months from date of project application
- If there are corporate shareholders, please provide the information for the corporate parents as well.
2. Latest audited financial statement
- No earlier than 12 months from date of project application of your company
- If applicable, the consolidated financial statement of your ultimate parent company as well.
Not required if you have:
- Provided the information for a prior project within the last 12 months, and
- There are no changes to the documents previously submitted.
3. Relevant proof of quotation for the cost of your project items
4. For projects where management consultants are engaged, please include the following details in the Consultants’ proposal:
- Details of the scope of work;
- Man-day rate breakdown of the service;
- CVs and scanned copies of ESG-recognised certification(s) of the consultant(s).
For more details about the grant: Strategic Brand and Marketing Development
To access the marketing toolkit: Marketing Toolkit
To know about the consulting programme: SME Consulting Programme