Joyce started her career in Mediacorp TV Singapore as a Network Programming & Promotions Executive for Channel 8 in 2001. In 2003, she set up her own movie distribution company, Encore Films Pte Ltd. With her experience in content acquisition and distribution, coupled with her strong network in the industry and flair for knowing audience needs, she achieved resounding success with movie distribution in Singapore. Over the past 14 years, she has developed an extensive distribution network for theatrical, TV, VOD and video platforms across Asia territories including Singapore, Malaysia, Indonesia, Brunei, Taiwan, Hong Kong, Macau and Vietnam.
Under her leadership, Encore Films has achieved several all-time box office hits—the most remarkable being the Death Note movie series, which grossed over S$5.28 million in Singapore and has remained the #1 Japanese movie blockbuster series for the past 11 years. Other notable box office successes include The Forbidden Kingdom, Dragon Blade and Cold War 1 & 2. In 2013, Joyce decided to venture into movie production, aiming not only to contribute to the Singapore movie industry. Young & Fabulous is the first production that Joyce co-directed and produced. It was released in Singapore in May 2016 to rave audience reviews and an outstanding S$1.31 million box office. The film was subsequently released in Malaysia and Indonesia in 2016, and in Vietnam in April 2017.
Having carved her own path of success through sheer determination and hard work, Joyce hoped to convey a message of inspiration through Young & Fabulous to encourage the youth to bravely pursue their dreams against all odds. Young & Fabulous is one of four Singapore movies to have crossed the S$1 million mark in 2016, and went on to become one of the top 10 Asian movies in Singapore in 2016.