Amit Virmani is a graduate of Southwestern University, Texas, where he was honoured with the Feminist Voices Award. Amit's directorial debut, Cowboys in Paradise, was one of the most talked-about Asian documentaries in recent years. The controversial film was featured on CNN, BBC and various international media, and is regarded as a valuable counterpoint to Eat, Pray, Love. It has been broadcast in over 100 countries and included in women studies curricula at more than 80 universities. His second film, Menstrual Man, was an audience favourite at both Hot Docs and IDFA. The film was a Best Feature Documentary nominee at the Asia Pacific Screen Awards.

He is the co-founder of Coup Communications.