Building a web-based digital product for regional customers? How do your users in these markets interact with your product? What experience do they get when completing certain tasks?
Usability testing is a key part of the UI/UX process and helps teams discover and address usability issues early. This allows for UI fixes for better, frictionless and more intuitive experiences. Studies have shown how such fine-tuning efforts result in a higher sales conversion.
For products that are used regularly by regional users across multiple countries, conducting usability testing with groups in each location is a necessary part of the process, but can be tedious. However, there are tools today that allow for remote usability testing. Usability tests with regional users can be conducted from right where you are today.
Come and join us at this event to learn how you can conduct remote usability testing for your web-based digital products. As part of the PIXEL UX Toolkit Series, this hands-on, practical session will introduce you to tools that can effectively capture data and insights from potential users from the region.
This event is for Founders/Design-leads in Tech/Media companies developing web-based digital products (both B2B and B2C).
2.45pm – 3.00pm Registration
3.00pm – 3.10pm Opening Introduction to PIXEL
3.10pm – 4:00pm Understanding User Research methods
4.00pm – 4.15pm Tea Break
4.15pm – 6.00pm Hands-on with UXArmy
· Designing / setting up a remote test (e.g.: what to test for)
· Conducting a remote test – practical tips (e.g.: type of scenarios, how to write a scenario, etc)
· Identifying insights by analysing the results
This workshop is co-organised by PIXEL and UXArmy.
PIXEL is a 25,000 sqf innovation space at One North that provides the Infocomm and Media (ICM) industry with facilities, expertise and programmes to ideate, experiment and build customer-centric digital experiences for the future.
PIXEL has a new Usability Testing Lab for companies to organise usability testing interviews, to gather quantitative and qualitative feedback on the effectiveness, efficiency, and user satisfaction. Do enquire with us on booking the facilities for your use! Click here to find out more about PIXEL’s UI/UX programmes.
UXArmy is an Asia focussed User Experience (UX) platform offering a suite of online User Research tools. Headquartered in Singapore with offices in India and Malaysia, UXArmy is committed to transform the User Experience on the Internet.