According to Forrester research, Customer Experience is the North Star for digital transformation initiatives. The top three digital transformation drivers for mature businesses involve improving their customers’ experience, increasing the speed of innovation, and improving-time-to market. Customer experience has a direct impact to its success, and the first step to meaningful digital transformation.
This workshop will help participants focus on CX/UX (customer experience/user experience) in building your digital strategy, you will learn why customer experience is critical, and how to build an actionable digital customer experience plan for your business success. Participants will also get to learn how to implement this through relevant tools, and new approaches such as applying Artificial Intelligence in Customer Experience.
1.45pm – 2:00pm Registration
2:00pm – 2:15pm Opening Remarks by PIXEL
2.15pm – 3.40pm Crafting and Implementing a Digital Customer Experience plan
Digital Thinking, Reviewing corporate strategy, Mapping to a digital customer experience framework, and CX/UX experience considerations.
3.40pm – 4.00pm Implementation Tools
Part 1: Artificial Intelligence in Customer Experience
4.00pm – 4.15pm Tea Break
4.15pm – 5.30pm Implementation Tools
Part 2: Creating Digital prototypes – creating clickable wireframes
This workshop is organised by PIXEL, and facilitated by USER Experience Researchers
USER Experience Researchers is a leading IT Solutions firm in Asia Pacific. We provide an entire spectrum of IT services and solutions, including user research, visual and interaction design, IT development and digital marketing. We have an integrated team of user researchers, creative designers, and IT developers, to help your company develop user friendly products.
Click here to find out more about PIXEL’s UI/UX programmes!