Creative Ideation, PIXEL, IMDA, Design Thinking

26 Mar 2019

02:00 PM-06:00 PM

Creative Ideation Techniques for Design Thinking

Free

digital design new final iconDESIGN THINKING

Who is this for?

Infocomm media organisations based in Singapore
Those in a product development or innovation role, looking for innovative solutions to their problems
Those interested to learn the basics of human-centric design thinking, principles and process

 

What is this about?

Ideation could be a challenging stage of the Design Thinking process for some of us. In this workshop, we are going to learn how to brainstorm for ideas through a game of ideation poker! Foolproof will be introducing some creative ideation techniques like ideation poker to help you think out of the box and explore alternative innovative ways to approach the problem.

 

Foolproof is a design consultancy firm with expertise across the fields of Strategy and Planning, Design, Research and Creative Technology. Their clients include companies such as SPH, DBS, Samsung and Coca-cola.

 

Outline

 

2.00pm – Introduction to creative ideation techniques

  • What do we mean by ideation and how does it tie into the design thinking process?
  • How does these ideation techniques support us in our work?

 

2.30pm – Technique #1: Ideation Poker

  • Introduction to ideation poker
  • Let’s try it out!
  • Sharing and reflections – we’ll explore how this technique can be applied in the context of our work

 

4.00pm – 15 min break

 

4.15pm – Technique #2: Random Entry

  • Introduction to random entry technique
  • Let’s try it out!
  • Sharing and reflections – we’ll explore how this technique can be applied in the context of our work

 

5.45pm – Reflections, Q&A and closing