Who is this for?
- Infocomm media organisations based in Singapore
- Those in a product development or innovation role, looking to accelerate innovation and digital transformation within your organisation
- Those interested to learn the basics of human-centric design thinking, principles and process
What is this about?
This half day session with ThinkPlace provides a hands-on introduction to the key principles of user centric design, bringing to life the process of identifying innovation areas through user research and crafting customer-centric digital solutions via real-life examples and exercises.
Think Place is a strategic design consultancy with studios in Singapore, Australia, New Zealand and Kenya. They work with clients in the public sector, not-for-profit sector and the private sector to create public value through design thinking.
2.00PM WHAT IS DESIGN THINKING?
Overview of the design thinking approach, methods and why it is different.
2.15PM OBSERVING, LISTENING AND ENGAGING PEOPLE
What is ethnographic research? How do I observe the users? How do I engage with my customers?
3.30PM MAKING SENSE
How do I make sense of users' needs and represent users' experiences?
4.00PM IDEATION AND PROTOTYPING
How is a prototyping approach different from how we might normally work? Teams will learn a few ideation principles and build a paper prototype of their digital solution.
Teams will pitch their prototypes to one another as a way to round of the day
Summarising the key concepts of design thinking and how ICM companies can consider embedding design thinking, and what the potential pitfalls are.
Close and any further Q&A