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28 Feb 2019

02:00 PM-06:00 PM

Design Thinking for Lifestyle - Creating Digital Service Experiences

Free

digital design new final iconDESIGN THINKING

Synopsis

Have you ever wondered how you can improve the check-out counters at the supermarkets?


When was the last time you were wowed by a self-service digital experience? 


Do your customers really want to make their orders through digital kiosks?

In short, do you want to know how 
#DesignThinking can help you to serve your customers in the #Lifestyleindustry better?

Digitalisation is on the agenda of every service organisation today. Yet, new technologies and digital applications are often adopted with the solution in mind and in a piecemeal manner – rather than starting first with the needs of the users. 

Our customers need intuitive solutions that better meet their requirements, rather than solutions that compel them to learn the system.

Join us for a half-day introductory session, where we will explore how you can map out your customer experience journey, and create a seamless end-to-end service experience digitally – with the help of Design Thinking!

This session will be facilitated byThinkPlace Asia, a strategic design consultancy with studios in Singapore, Australia, New Zealand and Kenya.

#SGDigital#DigitalEconomy 
#Services40

Who is this for?

  • Companies in Lifestyle industry (e.g. F&B, Retail and etc.) 
  • Those looking to accelerate innovation and digital transformation within your organisation
  • Those interested to learn the basics of human-centric design thinking, principles and processes

This session will be facilitated by ThinkPlace.

ThinkPlace is a strategic design consultancy with studios in Singapore, Australia, New Zealand and Kenya. They work with clients in the public sector, not-for-profit sector and the private sector to create public value through design thinking.

 

Outline of the Programme

2.00PM WHAT IS DESIGN THINKING?
What is design thinking? What are the key methods and mindsets?
How has Design Thinking transform lifestyle companies?
Participants will work on a topic to learn the end-to-end of the
design process i.e. how might we reimagine the payment experience
for our extreme users?

2.15PM OBSERVING, LISTENING AND ENGAGING PEOPLE
What is ethnographic research? How can I listen and engage my
customers differently using design research methods?
Participants will get to conduct fieldwork and experience walking
into the shoes of lead users.

3.15PM BREAK

Tea Time!

3.30PM MAKING SENSE
How do I make sense of needs of our users?

4.00PM IDEATION AND PROTOTYPING
What is ideation? What is build-to-learn? How is a prototyping
approach different from how we might normally work?
Participants will learn the key principles to be creative and
generate a few ideas. They will then prototype a paper prototype
of their idea to share with the rest of the group later.

5.00PM PITCHING
Teams will pitch their prototypes to one another as a way to round
of the day.

5.30PM REFLECTIONS
Summarising the key concepts of design thinking and how
accounting companies can consider embedding design thinking,
and what the potential pitfalls are.

6.00PM CLOSE
Close and any further Q&A