In this session we will share with you how things have changed for Marketers and that if you want to keep your competitive edge you will also have to adopt Technology for your Marketing. Adtech and Martech companies are shaking the Marketing plan with not only more effective and efficient ways of executing campaigns but also with new ways that didn't exist before. If you want to continue disrupting your industry as opposed to be disrupted, you will have to embrace the digital mantra: Test & Learn with Tech.
About the speaker:
Seb Lepez is a digital marketer with 17 years of experience across both client & agency. Seb launched Jolt Digital (https://jolt-digital.com/), a digital marketing tech firm, in July 2018. Jolt Digital helps brands increase the performance of their digital marketing plan thanks to digital transformation and digital innovation.
Digital transformation is all about helping brands to build the digital foundations for the future that will drive better returns, and digital innovation is about leveraging technology (AdTech and MarTech) companies to increase further the performance of the digital plan.
Prior to creating his startup, Seb was leading digital marketing and brand marketing across APAC for one of Johnson & Johnson’s most digitally sophisticated brand, ACUVUE®. Before working as a marketer, Seb spent 13 years in top global media agencies where he led accounts and drove digital adoption across APAC and EMEA for well-known brands and advertisers: P&G, HP, Panadol®, Mr Muscle®, Sony, ANZ bank.