Building digital products for the China market? Or perhaps you may be keen on giving your product a fresh look and user experience, specifically targeting your customers from China? Come and join us at this event to learn more about UI/UX digital design considerations for the China market!
With the increasing adoption of digital savviness, China accounts for one of the highest shares of online retail (at 28.6% in 2018), with China’s Alibaba ranked first in the total value of items sold on online store. With this trend and outreach, entrepreneurs have always considered China as a huge market to penetrate.
The challenge is to resonate with the local market digitally and comprehend the differences in digital culture and perception. Ever noticed the subtle differences between Web and Mobile apps/content targeted at the China market, versus those which are built for other markets? Adapting your site or product for the China market may not be as simple as translation. You will see that although usability concepts are largely the same, there are still many nuances and differences in the details.
In this workshop, we will touch on principles and case studies that highlight
- Cross-cultural comparison of UX design: Digital priorities, aesthetic preference and user behaviors of the local market
- How you can establish your digital presence in the China market
2:00pm – 2:30pm Registration
2:30pm – 2:40pm Opening Introduction to PIXEL
2.40pm – 3:30pm Introduction to China digital market: Comparing UX on China vs non-China digital assets such as news websites, e-commerce sites, and mobile platforms
3:30pm – 4:00pm UI/UX exercise
4:00pm – 4:15pm Tea Break
4:15pm – 5:30pm Establishing presence in China market: Considerations such as localisation, analytics, and hosting
This workshop is organised by PIXEL and facilitated by EY Digital.
At EY, we believe that digital transformation is there to unlock human potential, and accelerate new and better ways of working.
The experience of our trusted, diverse teams and alliances connected across the whole business ecosystem makes us well placed to help you transform your entire business. The depth and breadth of capability means we can effect change from every angle, enhancing the potential of the workforce, customers and stakeholders.
We are already seeing the human impact that this approach can make: How customers’ experiences can become richer and more personalized through data-led insights; how trust can be built by using blockchain to bring transparency to industry and how talent can be liberated and opportunities created with the application of AI. This is how we are answering tomorrow’s questions today.
We believe that to be truly creative in digital it is necessary to bring together the disciplines of consultancy, marketing and technology. The EY team focuses on delivering engaging and effective digital experiences. Our multi-award winning digital consultancy helps businesses and governments make living, working, interacting, and trading easier, more effective, and more enjoyable for everyone.
The digital experiences we build play a critical role in delivering products and services to customers, citizens partners and employees. It goes beyond one touchpoint – it is sum of all experiences that users have across multiple devices.