06 Mar 2019

04:00 PM-06:00 PM

Web and Mobile Interface Design Considerations for the China market


ui ux new final iconUI/UX

tech new final iconTECH

digital media new final iconDIGITAL CONTENT

Ever noticed the subtle differences between Web and Mobile apps/content targeted at the China market, versus those which are built for other markets? Adapting your site or product for the China market may not be as simple as translation.  

Are you building web or mobile products for the China market? Or perhaps you may be keen on giving your product a fresh look and user experience, specifically targeted at your customers from China?  Come and join us at this event to learn more about web and mobile design considerations for the China market!

As part of the series of UI/UX Mixers at PIXEL, this event will present how Chinese apps have evolved to suit their audience, and look at design considerations, the user research process, product-market fit, and leveraging Chinese platforms such as WeChat. Participants will also get tips on overseeing design projects with Chinese vendors.



3.30pm – 4.00pm        Registration

4.00pm – 4.10pm        Opening Introduction to PIXEL

4.10pm – 4.50pm        Design considerations for the China Market: User Research, Product Market Fit, and leveraging Platforms/WeChat

4.50pm – 5.30pm        Overseeing design projects with Chinese vendors

5.30pm – 6.00pm        Networking + Refreshments



Sebastian Mueller,

Sebastian Mueller is a business leader, advisor and investor in early-stage start-ups, as well as an author and speaker on topics around corporate innovation, digital transformation, future of work and the societal impact of technology. He lived in Shanghai for 5 years, and has worked with digital innovation and transformation units for Chinese local companies like Zhaopin, Denza and Xiaoyi, and international companies like ABInBev, BASF, Bosch, Daimler, Mann+Hummel, UTC and Siemens.

As COO of MING Labs, Sebastian spent time in Shanghai building up the team. Sebastian studied at Technische Universität München for business information systems and Shanghai Jiao Tong University for computer science.

MING Labs is a leading digital business builder located in Berlin, Munich, New York City, Shanghai and Singapore. With over 75 digital experts globally, we build digital products that delight and digital businesses that deliver. Across strategy, design, development, launch and support - we work end to end with our partners. We guide clients in designing their businesses for the future, ensuring they are leaders in the field of innovation.


Hu Yinghan,
General Manager, ZomWork

Hu Yinghan is the General Manager at ZomWork and aims to make it the ideal home for freelancers in Southeast Asia. Yinghan has over 13 years of APAC leadership and strategy experience, including helping top Southeast Asian property developers manage Chinese technology vendors and designers. He graduated from Oxford University with an MA in Jurisprudence.

ZomWork (ZBJ-SPH Pte Ltd) is a joint venture between ZBJ Network Inc and Singapore Press Holdings (SPH). One of the commercial pacts under the Chongqing Connectivity Initiative, which is Singapore-China’s 3rd government-to-government project. Our business delivers consultation and execution across account management, project management and business development leading to sales for companies that seek market presence in Singapore, China & Southeast Asia. ZomWork also owns www.zomwork.com a professional services, b2b marketplace with over 3000 agency and freelance profiles for hire.