Elevate your digital confidence by attending the filmmaking sessions conducted by internationally recognised British Film Institute (BFI), UK’s leading organisation for film and television!

Targeted at professionals working in the field of marketing, brand and communications, the BFI Digital Masterclass will lay out the A to Z of filmmaking essentials from kit requirements, camera movement, editing process and understanding music rights. Participants will be equipped with the necessary vocabulary and skill sets to create content for business social media accounts or long-form promotional materials. Conducted in Singapore, there will be two different masterclasses which comprises:


Upon completion of the BFI Digital Masterclass Programme, participants will receive a Certificate of Training from BFI. 

Who is it for

  • 2-Day Fundamentals: For beginners who are keen to learn more about about content production for marketing purposes
  • 3-Day Advanced: For participants who have completed the 2-Day Fundamentals or professionals with some experience in content production for marketing purposes

Learning Outcomes

2-Day Fundamentals:

  • Learn about pre-production, shooting and post-production
  • Gain knowledge on audience engagement and platform considerations
  • Understand the role of moving images in today’s marketing environment

3-Day Advanced:

  • Make a high-quality short film for social media
  • Gain in-depth experience of video making process
  • Build confidence in producing a video for integrated marketing campaigns

Eligibility Criteria

Participants must be Singapore Citizens or Permanent Residents.


For more information, contact us at storylab@imda.gov.sg. Follow us on Facebook @ IM Talent SG to stay connected and for latest updates.