Overview Course

This course enables participants to develop effective marketing strategies for their organizations through the alignment of business goals and priorities with evolving trends. It also imparts practical skillsets of how to design and deliver consistent and engaging messages and content on various digital and social media channels, as well as the ability to optimize the content’s dissemination to attract and engage relevant audiences.

Participants will leave with a sound methodology to evaluate the strategies efficacy and the effectiveness of the developed content.

Learning Outcome

At the end of this 2-day workshop, participants will be equipped to:
  • Appreciate the overall marketing strategy and priorities needed by organisations for social media content & engagement
  • Explore trends and best practices for social media content creation and delivery
  • Understand target audience behaviours and habits on social media
  • Apply technology that improves content delivery
  • Recognise impact of new media technology

Who should Attend?

  • Marketing / Marketing Directors
  • Head of Content / Community Development
  • Head of Content Acquisition
  • Chief Editors
  • Senior Producer - News & Current Affairs
  • Senior Reporter / Correspondent / Anchor / Presenter - News

Eligibility Criteria

  • Be familiar with basic marketing concepts and social media platforms
  • Open to all Singaporeans and PRs
This course is endorsed under Talent Assistance (T-Assist).
To find out more about T-Assist Funding, please refer to Programme Support under T-Assist page


Information as accurate as of 24 October 2019