Overview

Developed for production houses and media freelancers who are submitting pitches for the PSB Contestable Funds Scheme (PCFS), this workshop focuses on the use of data to drive the process of content creation and programme development for cross platform engagement. Participants will be trained on the usage of different types of data, research and approaches to gather data and insights to support creative decision making.

The usage of data will be part of the evaluation criteria for all pitches submitted to Mediacorp for the PCFS.

Drawing from the expertise of Mediacorp’s TV Commissioners and Consumer Insights and Analytics Professionals as well as Social Media Trainers, this workshop will train the participants in developing content that is driven by figures, data and analytics.

Learning Outcomes

The course covers areas such as: 

  • Introduction to use of data in content development process
  • Understanding audience viewership
  • Understanding data and trends
  • Introduction to data and research
  • Online/social media research: tools to make data-driven decisions
  • Social monitoring versus social listening
  • Building a data-driven pitch

Who should Attend?

  • Industry professionals who want to use of data in content development process
  • Production Houses and Freelancers who are submitting pitches for PSB funding

Eligibility Criteria

  • Media Professional
This course is endorsed under Talent Assistance (T-Assist).
To find out more about T-Assist Funding, please refer to Programme Support under T-Assist page


Information is accurate as of 23 April 2020