Overview

This course is designed to introduce fundamental digital marketing skills and principles to marketers looking to enhance their skill-sets or newcomers to the marketing industry.

After this course, students will be equipped for digital channel management across the key media buying platforms of Google and Facebook. Students will also learn how to utilize digital analytics platforms to analyze metrics and outcomes, thinking critically with an experimental mindset, and scaling unpaid user growth through SEO and CRM.

Learning Outcome

In the course, participants will learn as follows:
  • Compare current digital marketing strategy for the organisation with the other digital marketing strategies in the industry
  • Explore potential opportunities for marketing innovation to be introduced within the organisation
  • Identify ways in which digital marketing can be applied to the business
  • Conduct feasibility analysis and weigh the costs-benefits of potential digital marketing opportunities
  • Implement digital marketing processes in line with a defined action plan

Who should Attend?

  • Working Professionals
  • Non Working Professionals
  • Individuals who are interested in Digital Marketing
  • Students

Eligibility Criteria

  • No prior Digital Marketing knowledge is required.
This course is endorsed under Critical Infocomm Technology Resource Programme Plus (CITREP+) Programme.
To find out more about CITREP+ Funding, please refer to Programme Support under CITREP+ page

Information is accurate as of 6 August 2020