Overview

Squared Online is the revolutionary digital marketing leadership course AVADO has developed in partnership with Google. Taught over five months by industry experts, it’s the only digital marketing course that also develops your leadership skills, so that you can become a change agent in your organisation.

Technology and organisations are in a constant state of change, presenting both challenges and opportunities. Squared Online gives you the tools to handle the changes! In this hands-on learning environment, you’ll collaborate virtually with your peers, putting your leadership and marketing skills into practice.

Your journey kickstarts with an overview of the current digital landscape, before exploring how digital disruption has revolutionised marketing practices to put customers at the heart of everything you do. And at the end of your journey with Squared Online, you’ll be equipped with a tangible action plan to optimise your marketing strategies and the tools to become a change-maker in your organisation.

Learning Outcome

As a Squared Online graduate you’ll be able to:
  • Evaluate the changing digital landscape to propose ideas that help marketing functions respond to digital disruption
  • Propose how your organisation can engage with targeted segments using customer-centric approaches to stay relevant in business
  • Integrate technology into your customer-centric marketing strategies to reach your targeted segments at the right time
  • Assess data with a single customer mindset to inform strategic decisions that grow your business
  • Recommend transformational strategies that enable your organisation to leverage the latest technology developments in its marketing practices

Who should Attend?

  • Marketing managers and executives
    Aiming to expand their digital understanding outside of channel specialities to develop overall strategy and manage digital within their organisation.
  • Directors and heads of department
    Aiming to understand marketing strategies in the face of digital disruption, championing talent in their organisations.
  • Career changers
    Seeking to change direction and make the jump into an exciting new career.
This course is endorsed under Critical Infocomm Technology Resource Programme Plus (CITREP+) Programme.
To find out more about CITREP+ Funding, please refer to Programme Support under CITREP+ page


Information is accurate as of 3 July 2019