Overview

Today’s digital marketers work at the intersection of creativity and strategic thinking. To succeed in the field, you need creative skills to effectively draw prospects into your brand’s story and analytical skills to determine the right channels, messages, and campaigns. Master building customer-led marketing strategies that deliver business results — regardless of industry or company size — in this hands-on, course.

In this 10-week full-time Digital Marketing Immersive (DMI) course, students will learn the most sought-after skills in digital marketing with guidance from a team of expert instructors. Each day of instruction will incorporate a mix of presentations, interactive labs, and collaboration offering a hands-on, project based approach to learning.

Learning Outcome

By the end of the course, students will be able to:
  • Articulate data-driven marketing concepts and navigate the vast landscape of digital marketing tools and techniques
  • Determine appropriate channels to reach target audiences and drive them through the conversion funnel
  • Develop marketing strategies that solve real problems for businesses around acquiring, engaging and retaining customers
  • Gain proficiency with search marketing, SEO and content, email and one-to-one marketing, social media and video marketing
  • Measure, analyze and optimize the performance of campaigns using Google Analytics and other fundamental tools
  • Demonstrate skills that complement a digital marketer’s toolkit including HTML and CSS, UX concepts like user research, data analytics, communication and presentation skills
  • Work with a team of fellow marketers, stakeholders and clients to create data-driven campaigns that drive business results

Who should Attend?

  • Aspiring Digital Marketers
  • Traditional Marketers who would like to upskill
  • Course is open to career changers

Eligibility Criteria

  • Minimum 18 years old
  • Needs to go through GA's admissions process to be offered a place in the course
This course is supported under Tech Immersion and Placement Programme (TIPP)
Singapore Citizens qualified for this immersive training courses and placement programme, will be eligible for a subsidised course / programme fee.


Information is accurate as of 25 Sept 2018