A UX designer will consider the Why, What and How of product use. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it, or to values and views associated with the ownership and use of the product. The What addresses the things people can do with a product—its functionality. Finally, the How relates to the design of functionality in an accessible and aesthetically pleasant way. UX designers start with the Why before determining the What and then, finally, the How in order to create products that users can form meaningful experiences with. In software designs, designers must ensure the product’s “substance” comes through an existing device and offers a seamless, fluid experience.

From industries such as consumer products to airlines, a great experience can retain loyal customers and make them your biggest advocates. However, the reverse is also true, poor experiences can quickly drive customers away. Building great user experiences is not a ‘mysterious art’; by applying user-centered design principles, any organisation can identify customer pain points and create delightful products and services for its users.

This UX Foundation course focuses on the principles needed to design a good user experience in digital applications. It will cover the UX process and its integration into software development cycles as well as UX best practices. Students will also be given hands-on exposure to the UX life-cycle with an exercise to design, test and iteratively enhance a digital application.

Learning Outcome

On completion of the course, the students would be able to:
  • Understand why UX matters and how organisations are using it to create products
  • Understand frameworks and principles that make up a good user experience
  • Understand how to prototype, test and iteratively enhance a digital product

Who should Attend?

  • Anyone who wants to learn how to innovate
  • Product design and development teams that want to offer a comprehensive solution to complex problems in a time restricted environment.
This course is endorsed under Critical Infocomm Technology Resource Programme Plus (CITREP+) Programme.
To find out more about CITREP+ Funding, please refer to Programme Support under CITREP+ page

Information as accurate as of 6 May 2019