The e-Commerce programme was developed to help any retailer reach out to Singapore's rapidly growing number of online customers. The programme aims to develop and acquire enhanced capabilities through the delivery of innovative retail services which provides retailers with an effective e-commerce presence that can be used to complement their existing physical stores.
The retail and wholesale sector forms a significant portion of the Singapore economy (17.4% of GDP 2011). Retailers can extend their market reach and improve competitiveness by leveraging e-Commerce, where a tight integration between the e-Commerce and fulfilment services is necessary to realize productivity gains and cost savings. By optimizing resources through order consolidation in the last mile deliveries, there are new opportunities and business models for logistics service providers to provide cost effective fulfilment services.
With a high penetration rate of smart mobile devices (3 in 4 Singaporeans), and an increasing role of social media in influencing a consumer's purchasing decisions, retailers in Singapore are in a unique position to take advantage of social media to develop new business models and strategies for e-Commerce.
The programme will:
- Establish a Retail Services Framework (RSF), which incorporates the best practices of retail services adoption while lowering the barrier of entry for retailers and other stakeholders in the retail ecosystem;
- Ensure an open, scalable and interoperable ecosystem through the development of common data specifications across Retailers, e-Commerce and logistics service providers' systems; and
- Encourage adoption and sophisticated usage of ICT in retail by demonstrating the business value of e-Commerce with integrated fulfilment and in-store operations management technology.
Benefits of the Programme
The programme will bring the following benefits to these stakeholders:
e-Commerce & Operations Management
The Retail Services Framework (RSF), will incorporate the best practices of retail services. This framework aims to foster adoption by lowering the barrier of entry and encourage mass adoption of retail services by retailers and other stakeholders in the retail ecosystem.
The RSF consists of 4 main services and 2 interfaces
- Service 1 - Channel Innovation aims to provide Retailers with essential e-Commerce services to incrementally extend their capabilities in accordance with their business needs.
- Service 2 - Fulfilment aims to provide Retailers, who are extending their revenue channel with e-Commerce, with hassle-free fulfilment services through the seamless integration with e-Commerce service providers to best serve the fulfilment needs of different retailers at a cost effective price.
- Service 3 - Retail Insights and Optimisation leverages available analytics shared services across the retail value chain to increase the competitiveness of retailers through the use of data analytics.
- Service 4 - Operations Management increases the productivity of in-store operations through the adoption of innovative solutions.
The collective technology capabilities of Services 1, 2 and 3 provide any retailer with an effective e-Commerce presence that can be used to complement their existing physical stores and the necessary ICT tools to strengthen their business strategies to manage future challenges from online stores.
The two interfaces are defined as being between the Retailer and the e-Commerce service provider (Retailer-EC Interface), as well as between the e-Commerce service provider and the logistics service provider (EC-LS Interface). The entry or update of data in either the Retailer, e-Commerce or logistics systems shall auto-populate the relevant data fields in the Retailer, e-Commerce and logistics systems, with the aim of increasing workflow efficiency and accuracy.
For more information on the e-Commerce and Operations Management programme, please contact us at email@example.com.