Last Updated on 17 April 2018
reeljuice, established in 2005, provides concepts and executes content for television and film. Headed by Sanif Olek, reeljuice collaborates with corporations and national agencies to produce innovative digital narrative content. Reeljuice sets itself apart from other agencies by focusing on storytelling that engages its audience from the human point of view. It received its biggest accolade when the television series it conceptualised, Segaris Sinar (Mediacorp Suria), received a record 18 nominations and won 5 awards, including Best Series and Best Director. Sayang Disayang, a feature film, received international critical acclaim at film festivals and subsequently was Singapore’s official entry at the 87th Academy Awards (Best Foreign Language Film).