FILM FINANCING TAKES CENTRESTAGE AT SCREENSINGAPORE 2015
ScreenSingapore (SS) launched the inaugural Southeast Asian Film Financing (SAFF) Project Market which was created in partnership with Southeast Asian Audio-Visual Association (SAAVA) and Europe’s Ties that Bind producing programme.
A total of 148 project submissions from 22 countries were received and the top 10 shortlisted projects were matched with potential investors and co-production partners to bring the projects to fruition.
HIGHLIGHTS IN 2015
For more information and full speakers’ line-up, visit ScreenSingapore here.
HIGHLIGHTS IN 2014
KEYNOTE: BRANDED CONTENT AND THE POWER OF STORYTELLING
Three industry heavyweights engaged their audience and shared their views on the subject of branded content, a topic of increasing relevance and interest to many brands today.
Vivek Rampal, BP Castrol’s global director, who is responsible for marketing at Passenger Car Oils, a USD9 billion business operating directly in 45 countries said that building brands has always been about creating content and distributing it. He added that brands today need to have an engagement strategy, one that involves identifying their target audience and finding out what interests them before deciding what kind of content to create.
Jeffrey Merrihue, CEO and co-founder of MOFILM shared that the paradigm shift among younger audiences and their changing media consumption habits has resulted in a greater audience fragmentation which impact the pattern of content distribution and the types of content produced. He sighted that the next ten years will see the production of longer content and less conventional advertisements as the nature of branding evolves to become less intrusive, with stories as the key to building brands.
In line with this, Jon Landau, Academy Award and two-time Golden Globe winning producer shared that building brands is about evoking an emotional response from the audience through storytelling, thus creating interest and loyalty.