6th ScreenSingapore: Setting the Tone of Asia's Rising Content Industry

ATF Market

The 6th edition of ScreenSingapore and the 17th edition of Asia TV Forum & Market (ATF) ended on a high note, with a record-breaking showing by 5,383 attendees. Based on exhibitor feedback collated to date, over US$244 million worth of deals and partnerships were estimated to have been facilitated.

Aurora and Kathy

Image courtesy of Variety, Naman Ramachandran

ScreenSingapore conference

Image courtesy of ScreenSingapore

Partnerships and deals were announced at the event, such as Aurora Media Holdings (Aurora), one of Southeast Asia’s leading media and entertainment incubation, investment and management outfit, which signed a multi-picture development and production financing agreement with leading Los Angeles-based global sales and marketing agency Kathy Morgan International (KMI).

The deal will match Aurora’s recently established USD30 million content fund with KMI’s slate of international projects in development and the company’s worldwide distribution prowess. The agreement also installs KMI’s President, Kathy Morgan, into Aurora’s advisory board.

Read here for the full article.

SAFF Project Market

SAFF Collage

Top 15 finalist projects for SAFF 2016
(Image courtesy of ScreenSingapore)

The Southeast Asian Film Financing (SAFF) project returned with its second edition, facilitating meetings and interactions between filmmakers with upcoming projects and potential buyers, film financiers and distributors to help bring the projects to fruition.

15 projects were shortlisted instead of the 10 from the previous edition due to the overwhelming response from Southeast Asian filmmakers. “With the increase of shortlisted project to 15 this year, more people can benefit from the SAFF.” says Chan Gin Kai, Executive Producer of Silver Media Group and President of SAAVA.

Terbalik Credit  42nd Pictures

Poster for “Terbalik”
(Image courtesy of 42nd Pictures)

Mamafia Credit  Skyline Media

Poster for “Mamafia”
(Image courtesy of Skyline Media)

Following the few days of live pitching at the second SAFF Project Market, Bea Tanaka and Yasu Tanaka (Malaysia) from 42nd Pictures won the Aurora Producing Award for “Terbalik”, while Hang Trinh (Vietnam) from Skyline Media received the Imaginex Studios Audio Post Production Award for “Mamafia”.

With the Aurora Producing Award, “Terbalik” will receive an investment of S$20,000 towards the production of their project from Aurora Media Holdings, one of Southeast Asia’s leading media and entertainment asset incubation, investment and management vehicles. In addition, the Imaginex Studios Audio Post Production Award awarded to “Mamafia”, comprises a full audio post-production package worth S$50,000 for the feature film.

Read the full SAFF winners announcement here.

Bea Tanaka and Yasu Tanaka

Bea Tanaka, Executive Producer of 42nd Pictures said, “Beyond the benefits of winning the Aurora Producing Award, joining the SAFF Project Market has opened opportunities for funding and investment. “

Bea Tanaka and Yasu Tanaka (42nd Pictures) receiving the Aurora Producing Award from Jeremy Sim, Group Managing Partner & Head, Special Projects of Aurora Media Holdings

Trinh Le Minh Hang, General Manager, Skyline Media and the producer of “Mamafia” said, “With inputs and tips from the various international experts, we look forward to improving on and adding more detail to the film’s script, so that it can travel further around the world.”

Trinh Le Minh Hang (Skyline Media) receiving the Imaginex Studios Audio Post Production Award from Jonathan Ooi, Business Development Manager of Imaginex Studios

Trinh Le Minh Hang

Conferences & Talks

Conference

(From left) Nicolas Brigaud-Robert, Marco Muller, Naman Ramachandran and Georges Goldenstern at the “Selling and Exhibiting Independent Cinema in The Age of Netflix and Amazon

Closing Keynote

Kathy Morgan, Principal & Executive Producer from Kathy Morgan International giving the closing keynote at ScreenSingapore

The SAFF conferences saw some 30 luminaries who spoke on the theme of New Independent: Producing for a Globalised Film Economy, addressing present-day concerns faced by filmmakers in the region, including film financing, strategies for generating return-on-investment (ROI), the perfect pitch package, and trends in the regional industry.

Participants gained insight through talks such as New Feature Building the Film Economy: The Trends and Movement Ahead featuring ASEAN panellists rounding up the biggest news and shake-ups in the regional media industry, in which speaker Justin Deimen of Aurora Media Holdings shared that “Singapore is a country that has Asian values with a western taste.”

Georges Goldenstern-1

Georges Goldenstern
Managing Director
Festival Du Film Cannes Cinéfondation, France

Chan Gin Kai

Chan Gin Kai
President & Exec Producer
SAAVA & Silver Media Group, Singapore

Tom Waller

Tom Waller
Founder
De Warrenne Pictures, Thailand

Nicolas Brigaud-Robert-1

Nicolas Brigaud-Robert
Founder & Managing Partner
Films Distribution, France

Kathy Morgan-1

Kathy Morgan
Principal & Exec Producer
Kathy Morgan International, USA

Click here for a full list of speakers.

Click here for the full press release.

Watch a video recap of the event here.