With the proliferation of media content and delivery platforms, co-regulation with the industry is important. The industry is encouraged to be socially responsible and to take adequate steps to ensure that content meets community standards. This partnership with the industry enables IMDA to be responsive to both public and industry needs.
To empower the video industry, IMDA has launched a pilot Co-Classification Scheme in July 2011 which allows video companies with certified content assessors to co-classify videos that are rated G, PG and PG13. The intent of this pilot scheme is to facilitate a faster turnaround for video classification and to develop industry capability by training a pool of content assessors who are familiar in interpreting the classification guidelines. At present, companies which submit video titles under this scheme get to enjoy financial benefits and faster clearance.
Co-regulation is also practised by the industry in the area of publicity materials. Companies can decide on the marketing and publicity of their films, videos and video games, referring to the BFC only when in doubt.
The industry is also regularly consulted when IMDA reviews its codes, guidelines and policies.