Chapter 3.1
CONNECTING SOCIETY THROUGH SINGAPORE STORIES
MDA aims to foster a connected society through high quality, engaging and informative Public Service Broadcast (PSB) content with reach and impact. PSB programmes span various genres including news, current affairs, info-education, info-tainment, arts & culture, drama, sports, children and variety to cater to the public’s diverse viewing interests.
Highlights of the year include dramas such as Channel 5’s Tanglin and Channel 8’s 118. Both resonated with local audiences and enjoyed a strong following by capturing a slice of life on our little red dot.
(Please see Annex for Key Performance Indicators and Performance for PSB programmes.)
PSB-funded programmes in the year in review include:
| Title | Genre | Channel |
|---|---|---|
|
Tanglin Men with a Mission Annamalai (Season 2 and 3) Menantu International School Bell Rings 3 Tiger Mom <虎妈来了> Homeward Bound <我家在这里> |
Long-form drama Documentary Drama Drama Kids’ Drama Drama Info-ed |
Ch 5 (Eng) CNA (Eng) Vasantham (Tamil) Suria (Malay) Okto (English) Ch 8 (Chinese) Ch U (Chinese) |
HOURS OF CONTENT SUPPORTED
TOTAL REACH DURING YEAR IN REVIEW
VIEWERS (AGED 4 AND ABOVE)
Total reach of PSB programmes on Toggle during year in review
OVER
VIEWS
UNIQUE VISITORS
PSB Contestable Funds Scheme
The PSB Contestable Funds Scheme (PCFS) helps extend the reach of PSB content by spurring productions on multiple broadcast platforms, raising production quality and encouraging innovation in creating content. During the year in review, programmes such as StarHub’s My Secret App and Mission S Change were produced as a result of the PCFS. They were also made available on StarHub Go, StarHub’s online platform that allows audiences to catch the shows on-demand.
PCFS programmes in the year in review include:
| Title | Genre | Channel |
|---|---|---|
|
Pursuit of Champions Saturday Night Lights Zoomoo’s Got Brains My Secret App Men In Kindergarten |
Info-ed Info-ed Kids Info-ed Drama Infotainment |
SuperSports Arena SuperSports Arena E City E City E City |
HOURS OF CONTENT SUPPORTED
PCFS FOR TOGGLE
MDA also supports the development of PSB programmes for online platforms to leverage digital developments and reach more audiences.
On this front, Mediacorp announced on 28 January 2016 that it will launch 11 made-for-digital productions called Toggle Originals with support from MDA’s PCFS.
Among the programmes is A Selfie’s Tale, a romantic comedy that explores today’s social media culture and how one’s online persona may not always reflect who one really is.
Productions under Toggle Originals include:
| Title | Length | Produced By |
|---|---|---|
|
A Selfie’s Tale Run Rachael Run Double Trouble |
24 ep x 5min 12 ep x 8min 24 ep x 5min |
Oak3 Films Mediacorp Studios Hoods Inc |
