LOOKING BACK, FORGING AHEAD

Annual Report 2015/2016

Looking Back,
Forging Ahead

Chairman's Message

MDA believes in the power of stories. Well-crafted stories create lasting memories and connect people. As we look back at the year in review, one thing stands out: whether in the past, present or future, stories help make sense of where we come from and where we are headed. While much has been achieved for Singapore’s media sector, even more stories are waiting to be told with the formation of the Infocomm Media Development Authority (IMDA). We look forward to opening up a new chapter in Singapore’s infocomm and media development.

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Chapter 1

CELEBRATING SG50 WITH UNIQUELY SINGAPOREAN CONTENT

2015 marked Singapore’s Golden Jubilee and MDA played its part to celebrate the nation’s 50th birthday. From turning back time by resurrecting old movies to developing new, uniquely Singapore games, MDA supported a spectrum of projects that reminded Singaporeans of our heritage and showcased our media professionals’ talents.

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Chapter 2

BEYOND SG50: BUILDING A FUTURE‑READY MEDIA SECTOR

Even before the curtain call for Singapore’s jubilee celebrations, plans to steer the nation ahead for the next few decades are in place. MDA’s efforts to help local media companies and professionals level up will soon be boosted by infocomm technologies and insights from the restructured IMDA. Forging ahead, the IMDA is committed to continued fostering of a vibrant media ecosystem and grooming of local talents.

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Chapter 3

CONNECTING COMMUNITIES, PROTECTING CONSUMERS

A key role under MDA’s development remit is to continue connecting Singaporeans to local stories by spurring the creation of Public Service Broadcast content. With more overseas content becoming available, putting the spotlight back on Singapore stories becomes even more important.

As a media regulator, MDA seeks to ensure that community standards are reflected in content offered on the various media platforms, and also to protect the interest of consumers. This is reflected by a series of regulatory decisions and extensive consultations undertaken during the year in review.

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Chapter 4

STRENGTHENING TIES, DEEPENING UNDERSTANDING

To keep its finger on the pulse of the latest media trends and consumption patterns, MDA undertakes several research efforts annually. These are often complemented by direct engagement with the industry and other key stakeholders to ensure its policies and initiatives are relevant and effective.

Besides strengthening external bonds, staff engagement and corporate social responsibility are also imbued into the MDA culture. The sum of these efforts continues to make MDA a caring and connected organisation.

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