Rouge, Asia's first regional TV drama series will make its debut on MTV channels from 7 October 2004 to more than 25 million households across nine countries in Asia. Spanning Singapore to Guangzhou, Australia to Taiwan, it is the most anticipated series to hit TV screens this year.
Targeted at today's youth audience, Rouge is a 14-episode action-drama series featuring five actresses from Asia who were selected from more than 400 hopefuls. Starring Denise Laurel and Mariel Rodriguez from the Philippines, Desiree Ann Siahaan from Singapore, Pamela Fields from the US and Veronica Ngo from Vietnam, Rouge promises lots of heart-thumping and daredevil action as its five femmes fatale bring viewers into a world of suspense, intrigue, action and comedy.
With the young MTV generation audience in mind, Mega Media was responsible for the content development from pre- to post-production of the series. MTV was involved in marketing and carrying the series regionally. A large-scale project, the filming was completed within a tight four-month schedule. The majority of the shoots were located in Singapore with elaborate sets, and an exciting plot incorporating original sound tracks that serves to draw audiences closer to the action and drama.
Rouge is in line with Mega Media's strategy to work on regional and international productions. In recent years, we have been concentrating our efforts on co-productions and collaborations with regional and international partners," said Jonathan Foo, Managing Director of Mega Media. "This is demonstrated by our films and documentaries that have traveled to all corners of the world. We truly believe that our marketplace is the world and with each project, we hope to break into more markets and have our productions seen by a global audience," he said.
Frank Brown, President of MTV Networks Asia-Pacific said, "MTV is committed to bringing new and compelling content to the table that are relevant and appealing to our youth audience between 15 and 34 across Asia and beyond. This collaboration sets a new benchmark both in Singapore and Asia's production scene and we are proud to be part of an exciting pioneer project together with the great support from the MDA and Mega Media. With MTV Networks Asia's reach of over 150 million homes, this TV drama series will be the talk of the town and set a whole new tempo to the TV industry in Asia."
Commenting on Rouge, Mr Seto Lok Yin, Director Industry Development, MDA said, "We are pleased to participate in co-funding Rouge as part of our Media 21 blueprint to develop the Singapore media industry. Rouge provides a good platform for our talent to feature their works and showcase Singapore-made content and music on an international level."
Rouge - The Plot
Rock musicians by day and secret agents by night, Jazz (Pamela Fields), Ling (Desiree Ann Siahaan), Pam (Mariel Rodriguez), Pat (Denise Laurel) and Thuy (Veronica Ngo) are recruited to work for a secret organisation and placed under the strict supervision of operations leader Hong (Pierre Png). Hailing from different countries with diverse cultural backgrounds, the women are forced to cast their differences aside to pit wits and skills in unraveling conspiracies and restoring peace to the world.
With filming now completed, Rouge has ramped up the next stage of activities by teasing audiences across Asia. The television teasers featuring the enigmatic tag line "Who is Rouge?" and Rouge's first music video, "Girl you used to know" is dominating the MTV channels in nine countries namely Australia, China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand.
Rouge is now available for sale in all territories. For more information, please visit the official Rouge website is: www.rouge-online.com
For more information, please contact:
Mega Media Pte Ltd
Emma Neubronner
Marketing Manager
750 Victoria Street, Digital Media Hub
Singapore 188062
Tel: +65 65133500, Fax: +65 62955315
Email: emma@megamedia.com.sg
Website: www.megamedia.com.sg
The Media Development Authority of Singapore
Sharanjit Kaur
Manager
Corporate&Marketing Communications
Email : sharanjit_kaur@imda.gov.sg
Fax : +65 636 4142
Tan Poh Cheng
Assistant Director
Corporate&Marketing Communications
Fax : +65 6336 4142
Email : tan_poh_cheng@imda.gov.sg
About Mega Media Private Limited
Mega Media is one of Singapore's leading film and television production companies. The company is particularly well known for its most recent feature film "Song of the Stork", which won the "Best Feature Film Award" at the Milano Film Festival 2002 in Italy and picked up distribution deals in Asia, Europe and North America. Beyond feature films, the company also produces a wide range of content for local and international television including "Art Nation", the anchor arts programme for Art Central MediaCorp TV12, which is going on to its 6th season. Mega Media has also just completed a documentary for National Geographic Channel. The Mega Media group of companies include Media Hive Pte Ltd, Singapore's leading digital media training center and media content company Oriental Art TV Pte Ltd a joint-venture with Oriental Art Magazine.
About MTV Asia
MTV, the Cable &Satellite Channel of the Year at the 2002 Asian Television Awards -- is Asia's Most Wanted Music Channel, viewed by more young adults than any other music channel. MTV is the number one music channel, according to AMI-PAX 2001. MTV Networks Asia operates eight 24-hour programming services -- MTV China, MTV India, MTV Indonesia, MTV Korea, MTV Mandarin, MTV Philippines, MTV Southeast Asia and MTV Thailand. Including programming blocks in various parts of Asia, MTV has a combined distribution of more than 150 million homes. MTV Networks International reaches more than one quarter of the world's television households.
About Media Development Authority of Singapore
The Media Development Authority of Singapore (MDA) was formed on 1 January 2003 to develop Singapore into a vibrant global media city, in effect fostering a creative economy and a connected society. The agency's Media 21 strategy aims to create a vibrant environment for the industry and public, via five key thrusts: to establish Singapore as a media exchange;to export 'Made-by-Singapore' content;to internationalise local media companies;to nurture local media talents;and to develop digital media.
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