Dated: 18 October 2005
Today at MIPCOM 2005, Nelvana Limited, together with ST Electronics (Training &Simulation Systems) Pte Ltd (STEE-T&S) and the Media Development Authority (MDA) of Singapore, jointly announce that they have signed a memorandum of understanding to produce and launch 10 direct-to-video and three animated series.
To launch the partnership, the parties intend to co-invest, co-produce and co-distribute 26 x half-hour adventure series The Future is Wild. This 3-D animated series features incredible lessons in evolution as a group of teenagers travels millions of years forward through time. There our heroes encounter sights and creatures that may seem the stuff of fiction—yet according to science, could easily become fact.
Through the strategic MOU, the parties will seek original concepts and pre-existing intellectual property for 3D animated direct-to-video and series development globally. The parties will maintain an equal Canadian and Singaporean participation to co-invest in and co-produce these properties. STEE-T&S, a wholly-owned subsidiary of Singapore Technologies Electronics (ST Electronics), will explore building distribution networks for these products in Asia, Australia and New Zealand, while Nelvana will be responsible for distribution to the rest of the world, thus providing this partnership with a global commercial reach.
“Singapore, traditionally a service-oriented region, is fast becoming an animation force in the industry. We recognize the country’s wealth of technological expertise, and we are proud to be a part of its growth into a full-fledged co-production partner, contributing not only to animation production but also participating in downstream revenue,” said Scott Dyer, Nelvana’s Executive VP of Production and Development. “We are confident that this collaboration will become a cross-directional gateway for Nelvana into the Far East and our partners into the West.”
""With a decade of experience in the development of high-end training and simulation systems, which involves the use of extremely realistic graphics, it is a natural step for ST Electronics to apply this expertise to the world of 3-D animation. This collaboration is a great opportunity for us to work with global players in the animation industry. It will further enrich our artistry and skills in this highly specialised field and will enable us to bring quality 3-D animation to the worldwide market. This exposure to 3-D animation will enliven our offerings to the simulation and training market,"" said Lee Fook Sun, Deputy President (Operations), ST Electronics.
Dr Christopher Chia, CEO, MDA said, ""Canada is our first treaty partner for co-production;and we are delighted by this latest partnership with established global players like Nelvana and Singapore animation company, ST Electronics. We hope that it will encourage other companies to partner with Singaporean companies to produce world-class content for audiences around the world.”
For more information, please contact:
NELVANA Amanda Burgess Senior Publicist Cell: 647-400-9211 amanda.burgess@corusent.com
MDA SINGAPORE Tan Poh Cheng Media Development Authority (MDA) 65 9029 7390 tan_poh_cheng@imda.gov.sg
ST ELECTRONICS Wendy Ong Singapore Technologies Electronics Limited (65) 6413 1881 / 9822 2733 ongnlw@stee.stengg.com
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About Nelvana Nelvana Limited is one of the world’s leading international producers and distributors of children’s programming and products. Its current stable of franchise properties includes Emmy Award®-winning and globally renowned brands such as Rolie Polie Olie, Babar, Franklin and Beyblade. Nelvana is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. The company’s other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.NV.B) and New York (CJR) Exchanges. Corus’ website can be found at www.corusentertainment.com.
About ST Electronics (Training &Simulation Systems) ST Electronics (Training &Simulation Systems) Pte Ltd (STEE-T&S) develops, manufactures and markets advanced computer graphic software and solutions for simulation, visualisation and various industry applications. It applies leading edge technologies and design methodologies to meet the stringent requirements of customised electronics systems and solutions. STEE-T&S is a wholly-owned subsidiary of Singapore Technologies Electronics Limited –one of the largest electronics system houses in Asia which specialises in the design, development and integration of advanced electronics systems. Please visit www.stee.stengg.com
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