Extensive slate of Singapore television content at MIPCOM 2007

Dated: 10 January 2007

Line-up features print-to-screen animated series Tales Alive

Twenty-four Singapore companies, the largest number to date, will be at international trade show MIPCOM in October, to showcase for sale and distribution a record of clos​​e to 100 programmes.

A highlight of the slate is the Media Development Authority of Singapore (MDA) - supported children’s 2D animated series Tales Alive. Produced by Peach Blossom Media, the 9-episode series is based on original children’s stories (books) by Singapore writers and is one of the first print-to-screen projects initiated by MDA to encourage multi-purposing of content. The stories are adapted from nine original children’s storybooks published under MDA’s First Time Writers and Illustrators Publishing Initiative, which supports aspiring authors and illustrators in the publication of their first works. The short-form animated series is slated for telecast on Singapore broadcaster MediaCorp TV12’s Kids Central channel at the end of this year.

Said Dr Christopher Chia, Chief Executive Officer, MDA said: “We are delighted that our print-to-screen initiative Tales Alive will debut at MIPCOM. This animated series is an excellent example of how Made-by-Singapore content can be adapted across different platforms. Such multi-purposing of content extends the shelf-life of original properties and opens up new revenue opportunities for industry players.”

The Singapore slate of programmes at MIPCOM 2007, held from October 8 to 12 in Cannes, France, comprises 46 factual, lifestyle and animation titles in High-Definition (HD), continuing a strong trend of HD programming by Singapore companies exhibiting at the MIP markets.

Reflecting Singapore's traditional strengths in factual programming, the line-up features 27 documentaries and 23 lifestyle shows, including new completed factual programmes such as Bang Singapore’s First Flower, Sitting In Pictures’ Kylie Kwong: My China, and Oak3 Films’ Taming the Savage: Prowess, Plunder and Butchery of the Far East Pirates, which is in production. Oak3 Films is co-producing the documentary with Korea’s Channel Q, and is the first project under the Co-production Agreement signed between MDA and the Korean Broadcasting Commission in June this year.

Besides factual programming, the Singapore Pavilion will also showcase a robust line up of animated content, as half of the programmes on offer comprise animation titles including new ones like Scrawl Studios’ Clang Invasion, Pixelworx’s Free Radicalz, and Fist of Light by Peach Blossom Media. In all, 57 projects are making their market debut at MIPCOM. The full list of participating Singapore companies and their projects are listed in Annex A (113.46KB)​.

This year marks the seventh year of Singapore’s participation at MIPCOM, one of the world’s largest audiovisual and digital content markets. Singapore’s leading content producers, post-production talents and media content management service providers will be promoted at the Singapore Pavilion, under the umbrella positioning of Singapore Media Fusion to reflect the collective richness and diversity of the Singapore media industry, and amplify the strengths and offerings of local creative talents.

The Singapore Pavilion is located at Stand 05.20 – 07.19, Palais des Festivals, Cannes, France.

Media Development Authority of Singapore
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit www.mda.gov.sg

About Singapore Media Fusion (SMF)
The Media Development Authority of Singapore (MDA) has developed the “Singapore Media Fusion” (SMF) strategic positioning which encapsulates the attributes of the media industry in showcasing Singapore as a global media city. SMF is a mark of the quality of our products and services and the collective richness and diversity of the media industry. The positioning not only lends consistency in the manner to which the Singapore media industry is represented and promoted, it is also intended to enhance the image of Singapore media at an international level, in a compelling and coherent manner. For more information, visit www.smf.sg

For more information, please contact:

Ms Nicole Batchelor
Assistant Manager, Communications
Media Development Authority
Tel: +65 6837 9957
Email: Nicole_Batchelor@imda.gov.sg

Ms Phoebe Seow
Assistant Director, Communications
Media Development Authority
Tel: +65 6837 9369
Email: Phoebe_Seow@imda.gov.sg