About Singapore’s Public Service Broadcast (PSB)
Singapore’s PSB content aims to celebrate our shared identity, and diverse culture and foster a cohesive, connected society. IMDA supports the production of a range of locally-produced PSB programmes to cater to the public’s diverse viewing interests and to promote the development of a vibrant media industry in Singapore.
Produced in the four official languages, across various platforms, the genres supported by IMDA include News & Current Affairs, Documentary, Info-Education, Drama, Arts & Culture, and Children’s.
PSB aims to foster a connected society through quality, engaging, and informative public service content with reach and impact. PSB programmes serve the following national and social interest objectives:
- Promote positive social values important to Singapore and Singaporeans
- Celebrate our culture and heritage and/or promote cross-cultural awareness
- Promote racial and religious harmony
- Promote the Singapore identity
- Stimulate knowledge and learning, including factual and educational programmes targeting children, youth and the general population;
- Foster an informed society via news, information and analysis of current affairs that increase understanding of the world.
Beyond free-to-air
As viewers move to consume content digitally, IMDA has been working closely with Mediacorp to extend its PSB reach through on-demand viewing and production of original online content via Mediacorp’s over-the-top (OTT) service, meWATCH.
At the same time, IMDA has embarked on new partnerships to encourage the growth of PSB content on a variety of new media platforms in Singapore. Recent partners to the expanding PSB landscape include SPH, Starhub, and Viddsee.
PSB funds and schemes
PSB performance: measurement and feedback
Please click on the links below to find out more about the performance of local PSB content:
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