Last updated: 13 March 2023

Published on: 15 March 2019


SINGAPORE - 15 March 2019: Singtel TV is seeking talented local content creators and production houses to produce up to 20 hours of original short-form content in Chinese, in an initiative supported by Infocomm Media Development Authority’s (IMDA) Public Service Broadcast Contestable Funds Scheme (PCFS).

This is the first time that Singtel TV has taken the lead in commissioning Public Service Broadcast (PSB) content, which promotes social values and harmony, and celebrates Singapore’s culture and national identity.

“There are many uniquely Singapore stories waiting to be told and local creative talents to be discovered. We look forward to bringing these stories to life as we commemorate Singapore’s Bicentennial. This initiative is part of our efforts to inspire, entertain and engage Singtel TV viewers with content that is infused with distinctly local flavours,” said Mr Goh Seow Eng, Managing Director, Home, Consumer Singapore, Singtel.

“We are excited to partner Singtel TV to bring more short-form public service content to local audiences. We encourage Singapore content creators and production houses to be part of this call and pitch their most creative story ideas to promote Singapore’s multi-cultural heritage and national identity.” said Mr Howie Lau, Chief Industry Development Officer, Infocomm Media Development Authority (IMDA).

Singtel TV invites local production companies to submit their interest to participate in the project. Proposals will be evaluated on several key criteria: the clarity of communication of PSB themes, creativity and innovation in storytelling and delivery, audience appeal, resource planning and allocation, credentials of the production crew.

The original local content produced through the initiative is expected to air in December 2019 on Singtel TV’s top-rated channels, Jia Le Channel HD (CH 502) and e-Le (CH 11 / 501). The content can also be enjoyed by all Singaporeans with the Singtel TV GO mobile app for free, without a subscription.

Singtel TV invites local production companies to attend a briefing where details will be shared: 

Singtel TV-IMDA PCFS Original Content Commissioning Brief
Date: 22 March 2019
Time: 10AM
Venue: Pixel, 10 Central Exchange Green, Singapore 138649
RSVP to attend the briefing:



About Singtel

Singtel is Asia's leading communications technology group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics and cyber-security capabilities. The Group has presence in Asia, Australia and Africa and reaches over 675 million mobile customers in 21 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities.

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About the Infocomm Media Development Authority (IMDA)

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation with infocomm media. To do this, IMDA will develop a dynamic digital economy and a cohesive digital society, driven by an exceptional infocomm media (ICM) ecosystem – by developing talent, strengthening business capabilities, and enhancing Singapore's ICM infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment, and enhances Singapore’s data protection regime through the Personal Data Protection Commission. For more news and information, visit or follow IMDA on Facebook and Twitter @IMDAsg.

For media clarifications, please contact:

Ong Swee Lin
Senior Manager
Group Strategic Communications and Brand
Tel: +65 8299 0287

Priscilla Gan (Ms)
Manager, Communications & Marketing
Tel: +65 6202 4417 

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