Dated: 13 April 2010
To meet international demand for quality Made-with-Singapore content, Scrawl Studios and the Media Development Authority of Singapore (MDA) today announced at MIPTV 2010 that they will be collaborating with international producers, including those from Canada, France and Taiwan, to co-produce up to five animation titles with a total production value of US$13.5 million (S$19 million) for global audiences. These productions are scheduled to be completed over a period of five years.
The first two projects to kick off this collaborative effort are Almost Extinct, an original 3D animated TV series created by Scrawl Studios and which will be co-produced with CCI Entertainment (Canada) in association with Coolframes Digiworks (Taiwan);and Hunter the Wereboy, another original 2D animated TV series to be co-produced by Scrawl Studios and Planet Nemo Animation (France). MDA will be a co-investor in these projects.
Said Dr Christopher Chia, Chief Executive Officer of the Media Development Authority, “Having established a household name for itself in the animation space with its earlier successes including Nanoboy, Milly Molly and, recently, Silly Bitty Bunny, Scrawl Studios is a shining example of a company that is creating compelling animation content for the global market, and MDA is pleased to support these co-productions which underpin our internationalisation strategy to produce with the world, for the world.
Mr. Seng Choon Meng, CEO of Scrawl Studios, one of Singapore’s premier animation and media companies, said, “The collaboration with the Media Development Authority is a highly strategic one for Scrawl Studios, allowing us to significantly accelerate several co-productions in original animation content, and at the same time develop high-value production capabilities to engage with major international partners and broadcasters, including in North America, Europe, as well as Asia and in particular, China. We are extremely excited to build on the partnership with the MDA to foster a thriving animation ecosystem in Singapore and to produce the next wave of unique content created for a global audience.
Scrawl Studios is an award-winning animation company that was incorporated in 2002 and quickly established a track record of producing quality animation entertainment for the global market, across multiple platforms. In a short span of a few years, the company has developed, produced and sold original shows to international broadcasters and formed strong alliances along the way with some of the most respected names in children’s entertainment. It currently has production offices in Singapore and Suzhou, China.
The Scrawl Group of companies comprises a network of affiliated media entities each specialised in a unique segment of the value chain –from creation of original animation properties, to full service digital animation production, as well as distribution and licensing. Scrawl’s mission is to be the premier Asian producer of internationally successful animation content and intellectual properties.
Media Development Authority of Singapore (MDA)
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Trusted Global Capital for New Asia Media. MDA spearheads initiatives that promote industry growth in film, television, radio, publishing, music, games, animation and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit www.mda.gov.sg and www.smf.sg.
Singapore Media Fusion (SMF)
The Media Development Authority of Singapore (MDA) has developed the “Singapore Media Fusion” (SMF) strategic positioning which encapsulates the attributes of the media industry in showcasing Singapore as a global media city. SMF is a mark of the quality of our products and services and the collective richness and diversity of the media industry. The positioning not only lends consistency in the manner to which the Singapore media industry is represented and promoted, it is also intended to enhance the image of Singapore media at an international level, in a compelling and coherent manner. For more information, visit www.smf.sg.