Dated: 5 October 2010
MIPCOM, Cannes - ScreenWest, Western Australia's screen funding and development agency and its counterpart from Singapore, the Media Development Authority (MDA), today announced the third round of the MDA-ScreenWest Cross-Media Development Initiative, to encourage producers in their respective territories to jointly co-develop visual narrative concepts for emerging new media channels.
The initiative invites digital producers and traditional media practitioners, producers, storytellers and developers in Australia and Singapore to form complementary and synergistic development teams to jointly co-develop visual narrative concepts for new media channels, including and not limited to interactive television, web and mobile devices.
Up to two projects will be selected and awarded up to US$30,000 each in development funding. The funding will be shared between the Singaporean and Western Australian co-development partners. Details on the application guidelines can be found in the Annex.
“The emergence of new media platforms such as online and mobile creates alternative channels of delivering television entertainment and new means of making video programmes. This calls for a new era of media cooperation involving cross-border and cross-disciplinary partnerships. The joint initiative with ScreenWest aims to tap on this synergy by encouraging collaboration between digital and traditional content producers to develop original, engaging, and innovative story-telling content,” said Dr Christopher Chia, MDA’s Chief Executive Officer.
Ian Booth, ScreenWest’s Chief Executive praised the ongoing partnership with MDA. “ScreenWest and MDA both recognise the importance of supporting digital media storytellers and I am proud to celebrate our third year of partnering with Singapore to deliver this Initiative. The screen industries in Western Australia and Singapore will benefit from and continue to strengthen the strong relationship that exists between the two territories,” Mr. Booth said.
In the previous round of the MDA-ScreenWest Cross-Media Development Initiative, announced at last year’s MIPCOM, three projects received a grant of up to US$30,000 each in development funding. They are (1) Are you Smarter than Nature by Australia’s Sea Dog Films and Singapore’s Very! Productions;(2) Gallery of Everyday Things by Australia’s Great Western Entertainment and Singapore’s Infinite frameworks and (3) Global Sound Hunters by Australia’s Circling Shark Productions and Singapore’s Xtreme Production.
Annex
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About the Media Development Authority of Singapore
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Trusted Global Capital for New Asia Media. MDA spearheads initiatives that promote industry growth I film, television, radio, publishing, music, games, animation and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit www.mda.gov.sg and www.smf.sg
About ScreenWest
ScreenWest is the Western Australian Government screen funding and development agency, committed to working in partnership with the screen industry to develop, support and promote film, television and digital media production in Western Australia. This includes funding support for the development and production of quality innovative screen productions in Western Australia. ScreenWest also works with industry partners to advance the business and leadership acumen and craft skills of Western Australia’s screen industry. For more information, visit www.screenwest.com.au.
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