Dated: 12 April 2010

Singapore’s Media Development Authority (MDA) and South West Screen (SWS), the development agency for the film, TV and digital media industries in the South West of England, today announced the cross-media projects to receive funding under the ‘Multi-Platform Content Across Continents’ initiative.

Eco Gone Mad, a factual entertainment series by Apostrophe Films (Singapore) and Junction K (UK), and iLand, an animation series by Scrawl Studios (Singapore) and Wonky Films (UK) have been selected as the first two winning projects who will receive a total of up to £50,000 in funding. Please see  Annex A for information on all four companies

Aimed at 6-12 year olds, iLand is a multi-platform animation experience comprised of a TV/online series, Flash games, mobile games and an interactive screen saver. Vicky Brophy from Wonky Films explains the concept: “The idyllic paradise of iLand is home to fun-loving, easy-going natives whose dream lifestyle is threatened by only one thing –the overcrowded, overdeveloped neighbouring island of xLand and its marauding robotic inhabitants.”

Eco Gone Mad is a multi-platform TV and web format that injects a healthy dose of fun, inquisitiveness and scepticism into green. Eco Gone Mad is interested in finding out what works and what doesn’t, in the green debate, based on fact;facts that are proved or disproved in the course of the programme.

“We congratulate today’s successful recipients of the ‘Multi-Platform Content Across Continents’ funding initiative. These projects have compelling and exciting ideas that look set to create global opportunities and generate new revenues across both Europe and Asia,” said Dr Christopher Chia, Chief Executive Officer of MDA.

Caroline Norbury, Chief Executive of South West Screen said, ‘We have been delighted with the response to this initiative which shows there is a real desire from creative companies in South West England to work with companies in Singapore. Choosing two ideas to take forward for development was difficult but we believe both iLand and Eco Gone Mad have fantastic potential and we wish them well.’

The winning projects were announced today at MIPTV2010, where Singapore takes centre stage as “Country of Focus” this year.

More information on the Multi-Platform Content Across Continents projects as they develop will be available at and

South Wes​t Screen​

Formed in 2001, South West Screen (SWS) is the organisation that supports and develops creative media industries in the South West of England. We offer funding and assistance to encourage innovation, grow creative businesses, develop talent, reach new audiences and develop the skills necessary to move forward. For more information, visit 

Media Development ​Authority of Singapore

Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Trusted Global Capital for New Asia Media. MDA spearheads initiatives that promote industry growth in film, television, radio, publishing, music, games, animation and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit and

UK Trade & In​vestment

This is the government organisation that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK's economy - acknowledged as Europe's best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. 

Singapore Medi​a Fusion

The Media Development Authority of Singapore (MDA) has developed the “Singapore Media Fusion” (SMF) strategic positioning which encapsulates the attributes of the media industry in showcasing Singapore as a global media city. SMF is a mark of the quality of our products and services and the collective richness and diversity of the media industry. The positioning not only lends consistency in the manner to which the Singapore media industry is represented and promoted, it is also intended to enhance the image of Singapore media at an international level, in a compelling and coherent manner. For more information, visit

Last updated on: 13 Mar 2023