User Experience Design Awareness

Application: How will this Digital Training Area be applied in the Retail Functions?

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Retail Operations

  1. Create an impactful user experience in stores by identifying, prioritising and designing important features to customers while in stores
  2. Design the store layout and product placement to influence customer purchasing decisions
  3. Create an intuitive and seamless shopping experience in stores

Retail Operations

  • Sales Supervisor
  • Brand Supervisor
  • Sales Associate
  • Brand Associate

Brand Management

  1. Create a user experience that reinforces the brand across online and offline stores
  2. Personalise the company’s brand promise and image to resonate with the customer
  3. Use a consistent branding message across different platforms and customer touchpoints

Brand Management

  • Brand Executive
  • Customer Loyalty Executive
  • Brand Associate/ Assistant

Marketing

  1. Understand how user experience design can help translate marketing opportunities to tangible product solutions
  2. Use a consistent user experience across marketing communications to maximise conversion rates
  3. Create customer experience journey maps to ensure every step along the path feels cohesive and holistic

Marketing

  • Marketing Executive
  • Marketing Associate/ Assistant

Merchandising

  1. Improve path-to-purchase on websites using user experience design
  2. Display products in stores more effectively through a stronger understanding of customer preferences and behaviours

Merchandising

  • Merchandising Executive
  • Category Executive
  • House Brand Executive
  • Merchandising Associate/ Assistant
  • Visual Merchandiser
  • Visual Merchandising Associate/ Assistant

E-Commerce

  1. Ensure navigation of online stores are intuitive and encourages conversion (e.g., promotional or popular items should be easily accessible, link to payment gateway is seamless.)
  2. Improve path-to-purchase on websites using user experience design

E-Commerce

  • E-Commerce Executive
  • E-Commerce Associate/ Assistant