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Grow Product Sales with Better Data Driven Business


A banner highlighting the use of the business intelligence tool to help businesses grow their product sales

Increase your revenue by boosting sales.

With the right insights, focus more of your time and resources into developing targeted marketing for your key products and services, for example, offering promotions on your poor-performing products or advertise them with your best-sellers for the most effective results.

Get Insights

With the increasing importance of digital transformation and the availability of the business intelligence tool, businesses can leverage data analytics to gain insights into their sales patterns and make informed decisions. Analyse your business's sales patterns and find out more on:

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  • What are your top-selling and least popular products
  • What are your popular product combinations
  • Your sales performance over different channels
  • Whether there are seasonal/event-based patterns in your product sales

Create an Actionable Plan

By using business intelligence and data analytics tools to collect and transform raw data into insights, businesses gain a competitive advantage and improve their bottom line. Start growing your product sales and make strategic decisions and form concrete plans that are specific to your business needs:

  • Learn how to identify data collection points and data types
  • Prepare data with templates
  • Resolve common problems
  • Generate and understand useful insights to create actionable plans

Find out what data you will need here (18.63KB)

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Interested in all of the above?

Download the full BI tool package here to start creating your own actionable plan.

1.  Please download Microsoft Power BI Desktop to use the BI tool.
2.  You may refer to the Interactive Guide should you require step-by-step guidance on how to use the BI tool.
3.  The BI tool may contain personal data. Do protect it by saving it in a device that has strong passwords set and limit access to the device.


Any solutions that can export data easily to the BI Tool?

Businesses using IMDA's SMEs Go Digital pre-approved solutions such as point-of-sale (POS), human resource management (HRMS), enterprise resource planning (ERP), or e-commerce systems will be able to find their data already aligned to the requirements of the BI tool.

The list of BI tool compatible SMEs Go Digital pre-approved solutions can be found HERE (141.30KB).

Enterprises and ICM vendors who wish to align their data standards to the BI tool to facilitate data sharing can find out more HERE (24.00KB).

Learn More

The PDPC has a suite of digital transformation tools and resources to help businesses interested in harnessing the value of data analytics unlock opportunities and future innovation while upkeeping and strengthening customers’ trust through accountability. Find out more below.


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Demonstrating Accountability

The Need for Accountability

Resources on accountability to help organisations strengthen trust with the public, enhance business competitiveness, and provide greater assurance to customers in the digital economy.
Data Protection Trustmark Certification
The Data Protection Trustmark (DPTM) is a voluntary enterprise-wide certification for organisations to demonstrate accountable data protection practices. The DPTM will help businesses increase their competitive advantage and build trust with their customers and stakeholders.
Securing Data in IT Systems

Data Protection Practices for ICT Systems

Resources on good data protection practices to strengthen organisations’ data protection measures and controls for a robust and resilient ICT system.
Sharing Data
Trusted Data Sharing Framework / Data Sharing Agreements
For businesses and their data partners to explore and pilot innovative use of data in a safe “environment”, in consultation with IMDA and PDPC. The Sandbox reduces uncertainty in compliance to current and planned policies, and limits the exposure of companies and consumers.
Model Contractual Clauses on Cross Border Data Flows
Template contractual terms and conditions that may be included in the binding legal agreements between businesses transferring personal data to each other across borders. This helps reduce the negotiation and compliance cost and time especially for SMEs while ensuring personal data protection when data is transferred across borders.
APEC Cross Border Privacy Rules Certification
Developed to build consumer, business and regulator trust in cross border flows of personal data and helps to bridge differing national privacy laws within the APEC region, reducing barriers to the flow of information for global trade.
A visual representation of different animated designs, presenting the idea of acquiring new customers with the business intelligence tool

Next: Acquire New Customers

Identify your biggest customer segments and how they are typically referred.



Explore more