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Media Industry Digital Plan

last updated 16 April 2019

The Media Industry Digital Plan (IDP) works as a guide for local SMEs in the Media industry to digitalise their businesses, plug skills gaps and participate in industry pilot projects.

SMEs in the Media industry can tap on pre-approved solutions to digitalise their operations and optimise their productivity, as well as to innovate new ways to monetise intellectual property and ensure discoverability of content or services. The Media IDP is a step-by-step guide on the digital solutions that SMEs can use at each stage of their growth.

The Media IDP, aligned to the Infocomm Media Industry Transformation Map launched in 2017, is part of the SMEs Go Digital Programme. 

SMEs Go Digital

The Media Industry Digital Plan is developed for local SMEs in the following sub-sectors within the Media industry, including:

  • Animation
  • Broadcast and Production
  • Digital Advertising
  • Film
  • Games
  • Interactive Digital Media and Online Video
  • Publishing

SMEs can refer to the Digital Roadmap of the Industry Digital Plan, as a guide to assess their digital readiness as well as identify opportunities for going digital and training programmes to raise employees' digital skills.


Media Industry Digital Plan (File size: 2MB)

Media Industry Digital Plan Fact Sheet (File size: 0.6MB) 

Basic Advisory

SMEs that wish to have a more comprehensive review of their business can approach the SME Centre business advisors for free business diagnosis and advisory on digital solutions relevant to their operations.

Specialist Consultancy

SMEs that require specialist consultancy on more advanced digital solutions will be referred by the SME Centre business advisors to the Principal Consultants at the SME Digital Tech Hub.

Project Management Services

SMEs can also engage Project Management Services to support them in the implementation of the digital solutions. The project managers can help with business processes re-engineering and job redesign to get the maximum benefits and have more sustainable outcomes from going digital.

To ease SMEs' adoption of digital technologies, IMDA has pre-approved solutions that are proven, robust and able to meet SMEs' business needs. SMEs requiring productivity tools can pick from the list of pre-approved solutions on Tech Depot and receive grant support under the Productivity Solutions Grant (PSG) for eligible projects.

For the list of pre-approved solutions supported under the Productivity Solutions Grant, visit the Tech Depot website.

SMEs can also participate in digital sector projects that are shaped jointly by IMDA and the industry leaders. Such projects pilot new digital solutions or platforms that have the potential to uplift the whole sector.

Aligned to the Industry Transformation Maps, Productivity Solutions Grant (PSG) provides grant support for the adoption of IT solutions and equipment that have been pre-scoped by the industries' lead agencies. PSG also aims to better support businesses in the next phase of transformation, which may require more substantial investments and longer term commitments.

Businesses that wish to undertake productivity solutions will only need to apply for support under one grant scheme. As announced at Budget 2018, the support for pre-approved solutions under SMEs Go Digital is amongst the first few to be streamlined into PSG, which is available on the Business Grants Portal.

For the list of pre-approved solutions supported under PSG, visit the Tech Depot website.

For more information on PSG, visit here.

We strongly value your input. Send us your comments and feedback on the Industry Digital Plans for SMEs. Simply download, fill in the feedback form (best viewed in Microsoft Word) and email the completed form to info@imda.gov.sg.