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Retail Industry Digital Plan for SMEs

last updated 02 August 2018

The Retail Industry Digital Plan (IDP) works as a guide for local SME retailers to digitalise their businesses, plug skills gaps and participate in national innovation initiatives.

SME Retailers can tap on pre-approved digital solutions to automate operations, enhance customer experiences, and facilitate in-store and online shopping. The plan also enables SME retailers to exploit advanced platforms like omni-channel and digital marketing to extend their reach and grow their brand.

Digital Roadmap

*Includes training under Skills-Future Series and Skills Framework.

The Retail Industry Digital Plan is developed for local SME retailers in sub-sectors, including:

  • Supermarkets and convenience stores;
  • Fashion and sporting goods; 
  • Consumer electronics;
  • Department stores;
  • Jewellery and Timepieces; and 
  • Furniture and Household products

SMEs can refer to the Digital Roadmap to assess their digital readiness and identify opportunities for going digital and training to raise your employees’ digital skills.


Retail Industry Digital Guide (File size: 4.3MB)

Industry Innovations in Retail Fact Sheet

SMEs Self-Assessment Checklist for Retail Sector

Basic Advisory & Consultancy

SMEs that wish to have a more comprehensive review of their business can approach the SME Centre business advisors for a free business diagnosis and advice on the relevant digital solutions. 

Specialist Advisory & Consultancy

SMEs that require specialist advice on more advanced digital solutions will be referred by the SME Centre business advisors to the SME Digital Tech Hub.

To ease SMEs’ adoption of digital technologies, IMDA has pre-approved digital solutions that are proven, robust and which meet SMEs’ business needs. 

For the list of pre-approved digital solutions supported under the Productivity Solutions Grant, visit: Tech Depot at SME Portal.

Through the IDP, IMDA will identify projects that aim to uplift the whole sector and help SMEs to grow. This is done by partnering large companies or industry leaders to co-create the solutions in such projects in the best interest of SMEs and at the same time align with national initiatives such as the National Trade Platform. 

One of the first projects is the transformation of Kampong Glam, where IMDA, and SPRING Singapore will work together with the Singapore Malay Chamber of Commerce and Industry (SMCCI) and One Kampong Gelam  to co-develop a digital roadmap that will:

  1. enhance the digital capabilities of merchants in the neighbourhood; and 
  2. transform the visitors' experience in Kampong Glam catering to both locals and overseas visitors. 

This is part of the plan to enable richer and immersive customer experiences in shops, malls as well as neighbourhoods. 

More details will be released.

SMEs can engage the digital project management services under the SMEs Go Digital programme to help change their business processes, redesign jobs and better manage the implementation of digital technology for a more holistic and sustainable outcome.

The Singapore Manufacturing Federation has been appointed as the first operator, with support from the National Trades Union Congress (NTUC), Enterprise Singapore, Infocomm Media Development Authority (IMDA), SkillsFuture Singapore (SSG), and Workforce Singapore (WSG).

For more information, click here.


We value your input. Send us your comments and feedback on the Industry Digital Plans for SMEs. Simply download, fill in the feedback form and email the completed form to info@imda.gov.sg.