17th Asia TV Forum & Market: Setting the Tone of Asia's Rising Content Industry

Official opening
ATF Market_1

The 17th edition of Asia TV Forum & Market (ATF) and the 6th edition of ScreenSingapore ended on a high note, with a record-breaking showing by 5,383 attendees. Based on exhibitor feedback collated to date, over US$244 million worth of deals and partnerships were estimated to have been facilitated.

The market floor reflected similar growth, reaching its largest size with fresh content from 738 exhibiting companies from around the world, including 8 major studios such as CBS Studios International, Disney, Sony Pictures Television and Warner Bros. International Television.

The market also featured the most number of country delegations to date, with 21 official delegations representing China, South Korea, Spain, Turkey and the United Kingdom.

Conferences & Talks

Seung Hyun Oh speak
Don Anderson speak

A differentiated content line-up brought industry leaders together to discuss emerging trends, new business models and key innovations with the ATF Pre-Market Conference, the C-Level Summit, Junior@ATF Conference and the Formats@ATF Conference. The C-Level Summit was themed Managing the Business of Disruptors, where keynote speeches on What Digital Means in the World’s Third Largest Country and Platform Agility & Content Dynamics were delivered by David Fernando Audy, President Director of PT Media Nusantara Citra tbk from Indonesia and Yong Ju-Jeon, Chief Executive Officer of D’Live & iHQ from South Korea respectively. 

A total of 76 international and local speakers such as Clifton Dawson from Greenlight VR USA, Seung Hyun Oh from MNC Animation Indonesia and Don Anderson from YouTube Singapore were also present, sharing insights on digital content trends, business models, opportunities and innovative technology.

C-Level Summit

Clifton Dawson
Clifton Dawson
Greenlight VR, USA
Kazufumi Nagasawa
Kazufumi Nagasawa
Chief Content Officer
HJ Holdings
Hulu Japan, Japan
D.J. Lee-2
D.J. Lee
(Media Content Business)
CJ E&M, South Korea
Don Anderson-1

Don Anderson
Head of Kids &
Learning Partnerships (APAC)
Youtube, Singapore
Seung Hyun Oh-1

Seung Hyun Oh
Chief Creative Officer
MNC Animation,

Click here for a complete listing of speakers.

Announcements, deals & signings

BananaMana Films-1

Jimami Tofu by BananaMana Films at the Singapore Pavilion


Dining Stars by BeVRR

Partnerships and deals were brokered throughout the event, such as Singapore-based BananaMana Films’ first full length feature and a Japan-Singapore co-production Jimami Tofu, which secured production funding and international distribution with Korean media giant iHQ, global TV site Viki and Encore Inflight Limited. In addition, Singapore-based virtual reality specialist, BeVRR launched “Dining Stars”, an eight-episode lifestyle show, which is the first venture of the BeVRR VR Fund that aims to invest some $10.5 million over five years to develop VR content in Asia.

Other announcements and signings include Japan’s FujiTV with their first deal for the upcoming documentary, “How Pokémon Go Changed the World”, with London-based broadcaster JSTV, who will be airing the documentary across 60 European countries by 2017.

ATF Formats Pitch 2016

William Lim

William Lim, Executive Producer of Xtreme Media, winner of ATF Formats Pitch 2016

William Lim presenting

William Lim presenting his format idea at the inaugural ATF Formats Pitch

Asian talent also shone at the inaugural ATF Formats Pitch competition, a partnership between ATF and all3media International. This brand-new competition facilitates the exchange of ideas between producers and commissioners, investors and co-production partners. In line with the tagline, “New Ideas. New Talent. New Formats.”, producers from Singapore, Malaysia, Ukraine and China presented original, non-scripted entertainment formats to a star-studded on-stage jury.

The winner, William Lim of Xtreme Media, received a prize worth $20,000 from all3media International’s CEO, Louise Pedersen. With this cash award and a consultancy package, the winning format titled “HIT IT”, could be developed for the Asian markets and beyond.

Digital @ ATF


Dining Stars – BeVRR
(Image courtesy of BeVRR)
VR - Against Blue Currents

Against Blue Currents – Hiverlab
(Image courtesy of Hiverlab)
The PhoenIX

The PhoenIX – Warrior 9
(Image courtesy of Warrior 9)

With a focus on digital media content, VR content was featured at ATF with a dedicated VR showcase from producers, with the support of the French embassy and Institut Français, demonstrating how innovative content can be experienced through new technologies.

Such examples include the aforementioned BeVRR’s Dining Stars which was filmed entirely in a 360-degree VR format, inviting viewers to dine with supermodel Rebecca Tan and celebrity guests, as well as Against Blue Currents, a 360-degree documentary of handicapped divers’ diving experiences in Redang Island, Malaysia, produced by Hiverlab, a Singapore-based VR storytelling company. 

Gilluame quote-white background

Click here for the full press release.

Watch a video recap of the event here.