This year’s edition of the Singapore Media Festival takes on a different slant with its hybrid format, combining on-ground events and ceremonies with screenings, panels and discussions done virtually. With the theme “Asian Storytelling, Reimagined”, it aims to show how Asia will emerge stronger from this current situation, with digital and innovation at its forefront.
It’s no exaggeration that the content and storytelling scene has never been rocked before to this extent. Like many other sectors, things initially ground to an abrupt halt, but as Singapore slowly began to recover, the industry’s spirit and “can-do” attitude came to the fore. Shows continued to be produced in a safe manner, and there was a resounding rally to forge ahead with content creation to keep the creative spirit going.
The fact that it made its debut as a medal sport at the 2019 SEA games, is telling of the enormous significance gaming and esports has in the region. And Singapore has its finger firmly on the trigger when it comes to capitalizing on this lucrative trend.
From Picasso’s Guernica to Shakespeare’s King Lear, history has shown that great works of creativity can be borne out of crisis. In the unprecedented time of the COVID-19 pandemic, Asian storytellers have once again proven this theory and kept the show going.
2020 saw many firsts for this year’s Singapore Media Festival (SMF). From the virtual red carpet at the Asian Academy Creative Awards (AAA), to full market and conference digital experiences at the ATF Online+, to the inaugural SuperGamerFest celebrating gaming and content creators, the events heralded how much the media landscape has evolved since the pandemic rocked the world stage.