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Positioning Singapore as a digital media hub

last updated 28 November 2016

Digital and Music Matters 2012 provides a platform for exploring the opportunities.

mr jasper donat
Mr Jasper Donat: As a key platform for the Asian entertainment industry, we believe the event will further strengthen Singapore’s position as a flourishing business and leisure hub.

One of the biggest events in the digital media and entertainment industry took place in Singapore recently when more than 1,200 delegates from close to 400 companies across 30 countries attended Digital and Music Matters 2012. Held from 22 to 25 May at The Ritz Carlton, the event brought together senior international thought leaders, major companies and digital media experts from around the world.

In his welcoming address at Digital Matters 2012, Mr Ronnie Tay, Chief Executive Officer of the Infocomm Development Authority of Singapore (IDA), said it presented a good opportunity to gain insights into the latest industry trends and opportunities, to generate new ideas and foster industry collaboration.

Citing statistics from Pricewaterhouse Coopers’ 2011 Global Entertainment and Media Outlook report, Mr Tay noted that global media and entertainment companies will allocate more than a third of their expenditure to ICT by 2015 to better innovate and capitalise on opportunities presented by sophisticated and savvy consumers. The amount spent on ICT components, which accounted for 25.9 per cent of their expenditure in 2010, is expected to increase to more than 33 per cent by 2015.

At the same time, more of these companies are shifting their focus to Asia, with its growing appetite for digital content and services that can be consumed “anytime, anywhere”. This, in turn, presents an opportunity for Singapore to position itself as an ideal location for these international service providers to establish cutting edge digital media services and take advantage of the untapped digital consumer markets in Asia, said Mr Tay.

In view of this, IDA’s Digital Marketplace Programme aims to establish Singapore as a trusted hub for Asia with a vibrant ecosystem of companies that offers innovative and competitive digital consumer services to the region. Under this programme, IDA assists the industry in anchoring digital services to hub in Singapore, developing media ICT enablers and developing market reach in Asia.

Digital and Music Matters 2012 consisted of 40 panels including 17 keynote presentations and interviews, as well as six roundtables and workshops focusing on Gaming, Digital Publishing, Music Publishing, Copyright, Video and Live Music. The programme covered the future of digital consumption trends, what’s next in the digital frontier of music and entertainment, and strategies for monetising digital content, mobility and app development. Also discussed was the impact of social media, the opportunity it creates for content generators and how it can be harnessed to engage consumers.

digital matters panel discussion
Discussing “What’s Up Next?” at one of the 40 panel sessions at Digital and Music Matters 2012.

Also making its debut at this year’s event was the inaugural Publishing@Music Matters, which was organised in association with IDA. This was a high-level roundtable featuring over 30 leaders from the international music publishing community. The workshop featured representatives covering all areas of the industry including the publishing, collection, label, digital, legal, and artist community.   

“Digital and Music Matters was introduced to liven and enrich the music industry of Asia and to bring forth Singapore as a global entertainment powerhouse,” said Mr Jasper Donat, Chief Executive Officer of event organiser Branded and President of Digital and Music Matters. He estimated that the conference and festival delivered “Singapore Inc” an estimated S$3 million in global media coverage, and “a remarkable amount of interest by fans worldwide”.

“Singapore’s thriving entertainment scene makes the city state the perfect venue for Digital and Music Matters. As a key platform for the Asian entertainment industry, we believe the event will further strengthen Singapore’s position as a flourishing business and leisure hub by providing billions of dollars in potential inbound entertainment industry investment and relocation to Singapore.”

Running in parallel with the conference was Music Matters Live, a three-day music festival which was held at Clarke Quay. The event provided students from Singapore Polytechnic with the opportunity to gain hands-on experience in producing the “live” stream of the festival via the official festival broadcast partner YouTube.

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