As Singapore aims to become the world’s first smart nation, it looks to also drive the use of Internet of Things (IoT) applications and technologies to improve the well-being of its population.
One such initiative focuses on Singapore homes, where the IoT applications and devices such as wearables and home appliances can be tapped to monitor and manage citizens’ health and overall wellness.
IDA’s IoT@Home exhibit at the imbX show showcases how various devices including smart utensils, clothing, and health monitoring tools such as weight sensors and blood pressure measuring system, can be used together to provide a more comprehensive profile of citizens.
Sensors can monitor a person’s food intake and how fast he eats.
For instance, an intake sensor attached to a cup can monitor a person’s intake of water, sugar, and coffee, while a smart fork can track the eating habits and measure how quickly someone is finishing his meal.
An activity tracker can monitor the amount of calories he burned in a day as well as the number of steps and distance he walked.
Smart shirt can measure a person’s heart rate and breathing rhythm.
A smart shirt can capture the wearer’s heart rate and breathing rhythm, as well as the quality of sleep if worn during rest.
When he wakes up every morning, he can also use a blood pressure monitoring system to ensure he is within the healthy range.
Mobile app provides complete profile of user’s health.
A mobile app can then archive data collected from these various monitoring tools and present the information on a dashboard, so the user can more easily view his profile and health history.
The app can even analyse the data and compare the user’s stats to others in his community and rate his level of wellness among his cohort.
Data can be used to predict how well, or badly, a person ages over the next 10 years based on his current fitness and food intake.
Data collected from the various intake sensors and health monitoring devices also can be used together to predict how well, or badly, a person will age after 10 years based on his current level of fitness and diet.
He can then take the appropriate actions now to improve his ageing process or maintain his current activities to retain the ideal ageing.
IoT applications can be adopted also to support sustainable living. For instance, when one awakes in the morning, a smart bed can “communicate” with the water heater to turn it on so the person can take a warm shower. At the same time, a message can be sent to the air-conditioning system which will power down to a higher temperature, providing for a more energy efficient environment.
Most of the smart devices featured at the IDA exhibit already are available in the market today. However, they typically work in silos and their functions are limited within the device. To resolve this challenge, the IoT@Home initiative aims to enable seamless interoperability between connected smart devices when applied in a home setting.
It involves working with the industry to identify relevant open standards and open architecture, as well as developing and testing innovative IoT application for homes. The initiative focuses on key areas of applications that include wellness, active ageing, home-based care, and sustainable living.
Social CRM can offer better retailing
Another exhibit at IDA’s Transformative Power of Technology @ Home & Business booth exhibit features the use of social CRM (customer relationship management) to offer consumers a better retail experience.
Social CRM can improve consumers’ retail experience.
Powered by Brandtology and Memberson Loyalty System, the CRM application monitors and analyses social media chatter as well as other relevant data to identify trending topics and purchasing habits.
Brandtology offers analyses that include influencer scores, top conversation channels, viral topics, buzz count and trends, as well as sentimental ratings. It monitors data from various blogs, forums as well as social media websites including Twitter, Facebook, LinkedIn, and YouTube.
This information will provide brands and businesses a better understanding of their target audience and push the right products to the right consumers.
With a profile of the consumer’s social and online buying habits, businesses can push relevant marketing materials.
Coupled with Memberson’s customer loyalty system, these analysed data can be used to provide a snapshot of a customer including the types of Facebook posts he liked, blogs he enjoys reading, and items he purchases online. Such data is only collected if the user opts-in, and in return, he receives vouchers or discounts from the company.
With a more comprehensive customer profile, businesses can then better determine products and services he prefers, and push relevant marketing materials to him. They can also develop more effective customer loyalty schemes.
This not only provides for a better retail experience for consumers, it also allows brands to potentially generate more sales and improve customer loyalty.
imbX is happening this week until 20 June at the Marina Bay Sands Singapore. For more info, please see www.visit-imbx.com.