New Digital Initiatives and SME Centre for Chinatown Businesses

Last updated: 30 March 2021

Published on: 24 March 2021

Chope and Qoo10 appointed to help F&B, Retail and Hospitality businesses

Singapore, 24 March 2021: New precinct-level digital initiatives and SME Centre launched to help Chinatown businesses grow their business by attracting more visitors, with dedicated efforts to target the younger and digitally-savvy crowd.

New Digital Initiatives

COVID-19 has impacted Singapore’s tourism businesses and precincts, following a significant drop in visitors in 2020[1] compared to previous years.  As the majority of businesses in Chinatown traditionally rely on walk-in customers,  the Chinatown Digitalisation Committee, led by the Infocomm Media Development Authority (IMDA), Enterprise Singapore (ESG), Singapore Tourism Board (STB), and supported by Singapore Chinese Chamber of Commerce and Industry (SCCCI), and Chinatown Business Association (CBA), was set up in July 2020 to help businesses find new ways to increase revenue. The Committee’s priorities include helping businesses adopt an online-to-offline strategy, building their digital presence to engage new customers, and using technology to optimise their physical stores.  

As a start, the Committee has appointed Chope and Qoo10 to develop digital initiatives that are focused on Chinatown as a precinct. They will educate businesses on the benefits of e-commerce and collaborate closely to win new customers, both online and offline. The two companies will provide dedicated support for digital marketing, outreach, onboarding and training, to interested businesses.

To support F&B businesses, Chope will help feature and onboard businesses on ChopeDeals, curating a collection of the best F&B dining deals in Chinatown.  These include cash vouchers, 1-for-1 promotions, buffet and set meal bundles to increase awareness of the F&B businesses and attract local customers to visit Chinatown and dine at their physical establishments. For the hospitality sector, Chope will also be extending their Dine & Stay bundled staycation deals for Chinatown hotel businesses. These attractive and heavily discounted food and hotel packages will invite more local visitors to spend more time in the precinct, immersing themselves in Chinatown’s rich heritage and offerings.    

Qoo10 will also raise greater awareness of the precinct’s offerings and generate business opportunities for retail businesses by incentivising visitors to collect location-based vouchers on the Qoo10 platform that can be redeemed at selected Qoo10 stores in Chinatown.

New SME Centre@Chinatown to support businesses’ transformation efforts

To complement the Chinatown Digitalisation Initiatives and better support businesses in their transformation efforts, Enterprise Singapore has collaborated with SCCCI to set up SME Centre@Chinatown at Chinatown Point. Building on SCCCI’s past efforts in helping the business community, the SME Centre@Chinatown will not only assist businesses in digitalisation, but also provide dedicated business advice in areas such as productivity, innovation and internationalisation. This is the 12th SME Centre in Singapore and the third SME Centre set up by SCCCI and ESG.

Mr Kiren Kumar, Deputy Chief Executive, IMDA, said: “We are excited to launch new digital initiatives with our partners to enable Chinatown businesses to leverage digital capabilities and seize new opportunities. I encourage all businesses in Chinatown to capitalise on the support available to boost your business growth  and deliver new experiences in Chinatown for your customers.”

Ms Chew Mok Lee, Assistant Chief Executive Officer, Enterprise Singapore, said: “Chinatown is home to many long-established businesses and familiar brands. However, these traditional and brick-and-mortar businesses will need to adapt and go digital to meet the ever-changing customers’ needs. The new SME Centre@Chinatown is conveniently located and will enable businesses within the precinct to easily access business advisory, solutions and initiatives to spark their transformation journey and rejuvenate the precinct. I am confident that the experience SCCCI has built up over the years through running two other SME Centres and other enterprise development initiatives can be readily adapted to suit the needs of the businesses in this area.”

Ms Lynette Pang, Assistant Chief Executive, Marketing Group, Singapore Tourism Board, said: “Businesses in Chinatown have shown great resilience despite the challenges posed by COVID-19, adapting their business models and encouraging locals to rediscover their vibrant precinct. Through these new digital initiatives, we hope Chinatown businesses will continue to innovate and develop new offerings that appeal to local audiences and future visitors from around the world.”   

Related Resources

ANNEX A: Tech Partners – Chope and Qoo10 (144.70KB)

ANNEX B: SME Centre@Chinatown (179.78KB)

ANNEX C: Quotes from Key Partners (145.20KB)

ANNEX D: Business Profiles (195.84KB)

[1] STB Media Release (1 February 2021) - Singapore’s tourism sector emerges from 2020 with greater resilience and reinvention


About the Infocomm Media Development Authority of Singapore (IMDA)

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation with infocomm media. To do this, IMDA will develop a dynamic digital economy and a cohesive digital society, driven by an exceptional infocomm media (ICM) ecosystem – by developing talent, strengthening business capabilities, and enhancing Singapore's ICM infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment, and enhances Singapore’s data protection regime through the Personal Data Protection Commission. For more news and information, visit or follow IMDA on Facebook and Twitter @IMDAsg.

About Enterprise Singapore

Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise. We also support the growth of Singapore as a hub for global trading and start-ups, and build trust in Singapore’s products and services through quality and standards. Visit for more information.

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. More: or

For media clarifications on the Chinatown Digitalisation Initiatives, please contact:

(Ms) Jacqueline Cai
Communications & Marketing, IMDA

(Ms) Lee Ling Ling
Corporate Communications, ESG

(Ms) Audrey Kang
Communications, STB

For media clarifications on SME Centre@Chinatown, please contact:

(Ms) Lee Ling Ling
Corporate Communications, ESG