Infocomm-savvy Singaporeans with a passion for volunteerism can now contribute to the society through the e-Ambassador programme1. The programme aims to recruit 2,500 volunteers over the next three years. Early adopters of Infocomm technology will be trained as e-Ambassadors to guide the...

Singapore, 23 August 2000 | For Immediate Release

Infocomm-savvy Singaporeans with a passion for volunteerism can now contribute to the society through the e-Ambassador programme1.

The programme aims to recruit 2,500 volunteers over the next three years. Early adopters of Infocomm technology will be trained as e-Ambassadors to guide the late adopters and the uninitiated to be comfortable and adept at using technology.

"This is a peer-led approach leveraging the individual's enthusiasm to coach and recruit friends within the same social circle to embrace infocomm technology. Whether you are a youth, working professional or senior citizen, you can now pave the way and help others to cross the digital divide," said Ms Pam Hu, Deputy Director of e-Lifestyle Marketing, Online Development, Infocomm Development Authority of Singapore (IDA).

Recognising the importance of community participation in dot-comming the people sector, the e-Ambassador programme involves the partnership with ten strategic lead agencies from the self-help groups, grassroots organisations, senior citizen groups, women groups, uniform groups and religious organisations. They are:

Association of Muslim Professionals.Central Singapore Community Development Council. Majlis Ugama Islam Singapura. Retired & Senior Volunteer Programme. Senior Life. Singapore Association for the Deaf. Singapore Council of Women's Organisations. Singapore Indian Development Association. The Singapore Scout Association. Yayasan Mendaki.

The role of the lead agencies will include recruitment of volunteers, co-ordination of training and deployment of the volunteers. IDA funds the training of e-Ambassadors to equip them with the right technical and interpersonal skills. Training is provided and partially sponsored by the ONE Learning Place, Research Communication International Pte Ltd and National Council of Social Service.

As an e-Ambassador, they will help people make transition to living an e-Lifestyle. "Infocomm technology has enabled me to interact better with the younger generation," said Mr Peter Tan, an e-Ambassador with the Retired Senior & Volunteer Programme (RSVP). e-Ambassadors will also be able to keep abreast with the latest developments in infocomm technology and enjoy an online rewards redemption programme, co-sponsored by SurfGold.com.

The e-Ambassador programme is also supported by the National Volunteer Centre.


ISSUED BY THE CORPORATE COMMUNICATION DIVISION
INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE


Notes to Editor

1 The Infocomm Development Authority of Singapore (IDA) has set aside $1m for the e-Ambassador programme over the next three years. This programme is one of the five thrusts announced by Mr Yeo Cheow Tong, Minister for Communications and Information Technology on 1 March 2000, to dot-com the people sector. For more information, visit http://www.ecelebrationsingapore.com.

2 An attractive online rewards redemption programme has been prepared for each e-Ambassador. This is created using a "points" system whereby points are accumulated each time an activity is carried out. These points are redeemed for different "rewards" that suit the e-Ambassadors' lifestyle.

About Infocomm Development Authority of Singapore

The Infocomm Development Authority of Singapore (IDA) is a dynamic organisation with an integrated perspective to developing, promoting and regulating info-communications in Singapore. In the fast-changing and converging spheres of telecommunications, information and media technologies, IDA will be the catalyst for change and growth in Singapore's evolution into a vibrant global info-communications technology centre. For more information, visit www.ida.gov.sg.

For media clarifications, please contact:


Mr Vincent Phua
Account Supervisor
Fleishman Hillard International Communications (for IDA)
Tel: 6339-066 ext.59; 97900-698

OR

Ms Tan Sook Lih
Manager, e-Lifestyle Marketing
Infocomm Development Authority of Singapore
Tel: 6211-0937
Email: Tan_Sook_Lih@imda.gov.sg

Last updated on: 10 Jun 2019