Retail outlets face intense competition from online rivals. While the Internet reveals key information such as the demographics and preferences of shoppers, brick-and-mortar shops don’t have the same intelligences to better build customer loyalty and encourage repeat visits.
SG:D accredited company Trakomatic aims to solve that problem with in-depth visitor metrics and analytics that enable organisations to gain new insights. The technology company delivers clean data, actionable metrics and useful analytics.
What types of customers are in a mall, for example? How long do they stay? And where in the mall are the most popular places? The answers to these common questions can be found from Trakomatic’s smart sensors and tracking algorithm.
With an intelligent sensor installed directly overhead for higher accuracy, it can count the number of people entering a mall by analysing the faces in its view. This also enables the system to know customers by their age and gender.
The technology tracks how much time a person spends at one spot. This helps provide a heat map of a mall, and reveals which places people turn up more frequently.
This is key to evaluating performance by location and selecting an optimal site for a new retail shopfront. The detailed visitor analysis also provides much-needed awareness of the areas for improvement.
For example, if youngsters tend to congregate at certain shops, the retail mix be rearranged to fit complementary retailers in the same location. The system provides a way to base decisions on solid data analysis, instead of relying on intuition or manual counting methods of the past.
The result is a more streamlined and targeted approach to retail that will make shops more attractive to consumers and boost the business at retailers. For many looking to go digital, this is a vital first step.