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New Season of Singapore@Work 2000 Debuts on August 23

Singapore@Work 2000, a television programme spearheaded by the Infocomm Development Authority of Singapore (IDA) and co-organised by the Singapore Productivity and Standards Board (PSB) will begin telecast on Wednesday, August 23 2000. This weekly eight episode programme will showcase the best...

Singapore, 22 August 2000 | For Immediate Release

Singapore@Work 2000, a television programme spearheaded by the Infocomm Development Authority of Singapore (IDA) and co-organised by the Singapore Productivity and Standards Board (PSB) will begin telecast on Wednesday, August 23 2000. This weekly eight episode programme will showcase the best of local enterprises that have met head on the challenges of the new economy.

Focused on local enterprises and how their adoption of e-commerce has improved their productivity and efficiency, each programme in the eight episode series will showcase how business has changed, examples of some of the best business practices and interviews with companies that have adopted e-commerce and succeeded. The television series will take a look at the experiences of local enterprises in their adoption of e-commerce across the various aspects of business functions. Some of the areas identified for coverage include infocomm technology, marketing and sales, procurement, finance, warehousing and logistics, management, human resource and legal.

The programmes will also highlight the various services and schemes provided by Government agencies and industry partners, which bring about cost savings and improvements in operational efficiencies to companies and organisations who have incorporated or are embarking on e-commerce. Some of these schemes include the Local Enterprise Computerisation Programme (E-Commerce) and service bureau schemes developed by infocomm vendors.

The first three episodes will cover an overview of the Infocomm industry, marketing & sales and procurement & purchasing sectors respectively. Some of the successful local case studies highlighted include: Aretae Interactive Ltd, Cartel Design & D?cor Pte Ltd, Far East Flora, Kriston Food & Beverage,, EC Net and Cast Laboratories. Ms Debra Soon will host the programme for TCS5 and CNA, while Ms Ang Lip Koon will host the programme on TCS 8.

One of the first companies to be featured in the first episode, Cartel Design & D'cor, found that it enjoyed better efficiency and productivity, as well as better use of resources when it utilised an online business service to handle its non-core business service, such as through outsourcing its procurement of office supplies. Some tangible benefits Cartel has gained included a 5% - 10% saving on product prices and 10% - 15% saving on administration hours. In addition, Cartel is able to conduct online purchases and check its order history anytime of the day.

Another company featured in the first episode of Singapore@Work 2000, Aretae Interactive, an Asian e-business solution provider, has helped many companies embark on the infocomm track. For Aretae, moving into e-commerce has helped the company enter new regional markets. It now has 30 percent of its business from overseas clients.

"Singapore@Work 2000 is aimed at getting local enterprises to consider their long-term viability in the face of the New Economy, and to examine ways by which they can adopt e-commerce as relevant to their business operations. Forming part of an overall IDA initiative to catalyse action on the part of local enterprises, the series of eight programmes will demonstrate how others have already started on the path to transform their companies to compete more effectively in the New Economy marketplace," said Dr Kaizad Heerjee, Assistant Chief Executive, Online Development, IDA, at the MOU signing ceremony on June 28, 2000.

Added Mr Lee Suan Hiang, Chief Executive of PSB, "Through Singapore@Work 2000, PSB aims to promote e-commerce to small and medium-sized enterprises (SMEs) and encourage more of them to adopt it as a key business strategy to improve their competitiveness. PSB's goal is to e-enable 32,000 local SMES or 1 in 3 local SMEs with e-commerce transactions by 2003."

The half-hour Singapore@Work 2000 programme will also be repeat telecast over Channel News Asia starting from November. A Chinese version, will be telecast over TCS 8 in October. The details are as follows:




Channel News Asia

Date: 23 Aug - 11 Oct 2000

Date: 7 Oct - 25 Nov 2000

Date: 24 Nov 2000 - 12 Jan 2001

Day: Every Wednesday

Day: Every Saturday

Day: Every Friday

Time: 7:00 pm - 7:30 pm

Time: 7:00 pm to 7:30 pm

Time: 7:30 pm - 8:00 pm
Repeat telecast:
10:00 pm - 10:30 pm
1:30 am - 2:00 am


Background of Singapore@Work 2000

The new season of Singapore@Work 2000 builds upon the successful series which the then National Computer Board presented over TCS 5 and TCS 8 in 1998. Feedback on the series indicated that the programme was very useful and effective in showing local enterprises that e-commerce is not confined to only multi-national corporations but that it can materially impact, in a very positive manner, even for the operations of a local enterprise. Moreover, because television is a medium which offers such broad reach, the Singapore@Work 2000 series also helped communicate to workers that the workplace is fast changing and that there is a need to be continually learning and acquiring new skill sets.

Singapore@Work 2000 which started out as a television programme to encourage local enterprises to adopt e-commerce to stay competitive has also resulted in a casebook for business administration students at the National University of Singapore (NUS).

Early this year, second, third and fourth year students from the NUS business administration faculty, including the Masters level students, are using a casebook comprising fourteen case studies from the 1998 Singapore@Work as part of their curriculum to enhance their understanding of how e-commerce can help local enterprises improve their business competitiveness.

The forthcoming season of Singapore@Work 2000 is produced by the Current Affairs division of Media CorpNews. The nine sponsors for the television series are:

BMC Software Asia Pacific Pte Ltd. IBM Singapore Pte Ltd. Pte Ltd. Keppel TatLee Bank Ltd. National Computer Systems Pte Ltd. Singapore Telecommunications Ltd. Stratech Systems Pte Ltd. Sun Microsystems Pte Ltd. Ltd.

Singapore@Work 2000 is also supported by the Singapore Chinese Chamber of Commerce & Industry, the Singapore Confederation of Industries, the Singapore Indian Chamber of Commerce & Industry, the Singapore International Chamber of Commerce, the Singapore Malay Chamber of Commerce & Industry, the Association of small and Medium Enterprises, the Association of IT Consultants and the Singapore Information Technology Federation.

About Infocomm Development Authority of Singapore

The Infocomm Development Authority of Singapore (IDA) is a dynamic organisation with an integrated perspective to developing, promoting and regulating info-communications in Singapore. In the fast-changing and converging spheres of telecommunications, information and media technologies, IDA will be the catalyst for change and growth in Singapore's evolution into a vibrant global info-communications technology centre. For more information, visit

For media clarifications, please contact:

Ms Jennifer Toh
Assistant Manger, Corporate Communication
Infocomm Development Authority of Singapore
Tel: (65) 6211-0508
Fax: (65) 6211-2227


Ms Julia Lai
Citigate Dewe Rogerson, i.MAGE Pte Ltd (for IDA)
Tel: (65) 6534-5122 / 9574-7417 (Pager)
Fax: (65) 6534-4171