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IDA and Google Collaborate on New Training Programme to Grow Singapore's Analytics Talent

13 February 2014 - The Infocomm Development Authority of Singapore (IDA) and Google, today announced the Squared Data Programme, to help meet the growing demand for analytics resources in Singapore.

Singapore, 13 February 2014 | For Immediate Release

The Infocomm Development Authority of Singapore (IDA) and Google, today announced the Squared Data Programme, to help meet the growing demand for analytics resources in Singapore. The programme will provide aspiring analytics professionals with the skills they need to gain a competitive edge in the world of analytics and data driven innovation.

Research released today by Analysys Mason shows that data driven innovation is a significant and fast growing contributor to Singapore's economy, helping businesses not only improve their products and services, but also reduce costs by optimising their operations. According to Analysys Mason's report, "Data Driven Innovation in Singapore", data driven innovation currently contributes more than SGD 4.2 billion to Singapore's economy. This is set to nearly triple in the next five years to SGD 11.6 billion, at which point the impact of data driven innovation will be more than twice as much as the utilities sector's GDP contribution today.

The Squared Data Programme is part of the IDA's Company-Led Training (CLT) Programme, an initiative which supports the industry in recruiting, mentoring and training entrant infocomm professionals in fast-growing technologies such as data and analytics; and mobile application development. From June 2014 to May 2015, Squared Data Programme will provide 20 Singaporean fresh graduates with intensive training in analytics, and give them the opportunity to work within a Singapore media agency to gain hands-on experience. They will also receive mentoring from top industry talent throughout the programme.

"Analytics is becoming increasingly important in many industries, and the opportunities for skilled professionals in this area are immense. That's why we're so pleased to be partnering with the IDA on this initiative to grow the Singaporean talent pool in this critical sector", said Joanna Flint, Country Manager, Google Singapore.

"Data and analytics are critical, underpinning Singapore's efforts in becoming a Smart Nation. IDA has undertaken many initiatives to develop capabilities in these areas, such as the public release of government data sets and the setting up of innovation centres with the industry to pilot emerging data analytics technologies. To support these developments, a strong base of data analytics professionals is necessary. IDA is very happy that Google has come onboard as a CLT industry partner to enhance the data analytics potential of our young infocomm talent pool, said Khoong Hock Yun, Assistant Chief Executive, Development Group, IDA.

To apply or for more information about the Squared Data programme please contact


About Infocomm Development Authority of Singapore

The mission of the Infocomm Development Authority of Singapore (IDA) is to develop information technology and telecommunications within Singapore with a view to serve citizens of all ages and companies of all sizes. IDA does this by actively supporting the growth of innovative technology companies and start-ups in Singapore, working with leading global IT companies as well as developing excellent information technology and telecommunications infrastructure, policies and capabilities for Singapore. For more news and information, visit

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

For media clarification, please contact:

Grace CHIANG (Ms)
Manager, Corporate and Marketing Communication
Infocomm Development Authority of Singapore
DID: (65) 6 211 3863