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Production Has Begun for HBO Asia's First Original Comedy Drama Series, SENT

Singaporean comedian Alaric Tay to direct and co-produce 'SENT'

SINGAPORE - 8 December 2016: HBO Asia announced today that the network’s first original comedy drama series, SENT, is currently in production. Filmed in Singapore, the eight-part half-hour per episode series will be directed and co-produced by Singaporean comedian Alaric Tay. SENT is scheduled to air exclusively on HBO Asia’s on-air, online and on-demand platforms in 2017.

Developed and produced by HBO Asia, SENT will feature an ensemble cast of actors who are based in Singapore and Thailand. They include Haresh Tilani (Ministry of Funny), Alan Wong (Tanglin), Adrian Pang (The Blue Mansion), Carla Dunareanu (The Kitchen Musical), David Asavanond (HBO Asia’s Halfworlds Season 2) and Rosalind Pho (Light Years).

SENT chronicles the life of an unremarkable and meek financial compliance officer, Jay Bunani (played by Haresh Tilani), who has a habit of writing searing, and eye-wateringly honest emails to anyone who aggravates him. After he inadvertently sends out drafts of these emails that no one was ever supposed to see, his world turns upside down. He must now deal with the backlash of his actions after his carelessness cost him his job, friends, fiancée, and everyone close to him. Jay goes on a mission to salvage his reputation and relationships, and ends up finding out more about himself than he thought he knew.

“We are thrilled to be producing HBO Asia’s first comedy drama series, a genre that is one of the perennial favourites of viewers across Asia,” said CEO of HBO Asia, Jonathan Spink. “We are proud to again be collaborating with Asian talents to bring more Asian content to the global stage.”

SENT marks Alaric’s first time directing a TV series and he is best known by audiences for his funnyman antics on The Noose (eight seasons, 2007 to 2015) and HBO Asia’s 2013 drama series, Serangoon Road. Alaric also received an Asian Television Award commendation for Best Actor in a Comedy Series (The Noose) in 2011 and 2012; and an Asian Television Award commendation for Best Supporting Actor in A Drama Series (Serangoon Road) in 2014.

SENT is produced in partnership with the Info-communications Media Development Authority (IMDA) with the aim of developing the drama production capabilities of Singapore’s media industry and talent. Under this partnership, HBO Asia will work with local talent and companies, and train them to develop and produce compelling content for international audiences.

Angeline Poh, Assistant Chief Executive Officer (Content & Innovation Group), IMDA, said “The partnership between HBO Asia and IMDA created the opportunity for local talent to helm key positions on the production of SENT. They took on lead roles on screen and off screen, working closely with HBO Asia through the development and production process. IMDA will continue to forge such collaborations with industry partners like HBO Asia, to deepen the capabilities of Singapore’s media talent and raise the quality of our drama production.”

Singapore-based HBO Asia brings the best of Hollywood to Asia first through its exclusive licensing deals with major Hollywood and independent studios, including Paramount Pictures, Sony Pictures, Universal Studios, Warner Bros. and Lionsgate. HBO Asia has proprietary and award-winning HBO and HBO Asia Original programmes produced exclusively for HBO viewers. Wholly owned by HBO (a Time Warner company), HBO Asia reaches 23 territories across Asia with six 24-hour commercial-free subscription movie channels: HBO, HBO Signature, HBO Family, HBO Hits, Cinemax and Red by HBO, internet streaming platform, HBO GO, subscription video on demand service, HBO On Demand, and in China, 鼎级剧场 (ding ji ju chang). HBO Asia is also the exclusive distributor of BabyFirst and the DreamWorks channel in the region. Log on to for more information.

About Infocomm Media Development Authority (IMDA)
The Infocomm Media Development Authority (IMDA) will develop a vibrant, world-class infocomm media sector that drives the economy, connects people, bonds communities and powers Singapore's Smart Nation vision. IMDA does this by developing talent, strengthening business capabilities, and enhancing Singapore's ICT and media infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment. IMDA also enhances Singapore’s data protection regime through the Personal Data Protection Commission. For more news and information, visit or follow IMDA on Facebook IMDAsg and Twitter @IMDAsg.

Media contacts:

Karen LAI (Ms)
Director, Communications, HBO Asia
DID: (65) 6381 1796

Joannah ZHONG (Ms)
Assistant Manager, Industry & Marketing Communications, IMDA
DID: (65) 9728 9956


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