IMDA has established a partnership with Munkysuperstar Pictures, owner of popular YouTube channel Clicknetwork, to launch three new web series as part of IMDA’s initiative to bring public service content to more Singapore viewers anytime, anywhere.
SINGAPORE – 13 August, 2018: The Infocomm Media Development Authority (IMDA) and Munkysuperstar Pictures, which owns popular YouTube channel Clicknetwork, have established a partnership to launch three new web series. This is part of IMDA’s initiative to bring public service content to more Singapore viewers anytime, anywhere. Clicknetwork was the first channel in Singapore to reach 1 million subscribers last year.
The first title which will make its debut on Clicknetwork today, “No Sweat”, is a health and wellness infotainment series that aims to inspire the public to adopt a healthy lifestyle. The series will be hosted by Miss Universe Singapore 2018 Finalist, Tyen Rasif, and will explore accessible health tips and tricks that are relevant to Singaporeans’ daily lives, such as how to eat healthier at fast food restaurants, how to incorporate workouts into daily household chores and more. The 10-episode series will also explore popular fitness and wellness trends.
The other two titles to be launched on 24 August 2018 and 8 April 2019 respectively are “Daddy Diaries”, an infotainment series on parenting hosted by Kiss 92FM DJ Shan Wee, and “Girl Band Called Girl Band”, a comedy series exploring the themes of friendship, family and acceptance.
IMDA supports the production of Public Service Broadcast (PSB) programmes, to promote social values important to Singaporeans, and encourage knowledge and learning. Dorothy Lai, Director of Public Service Media & Assessment, IMDA, said, “The way that Singapore audiences consume content is evolving, and IMDA is constantly looking for new ways and platforms to bring engaging public service content closer to Singapore audiences. We are excited to embark on this new collaboration with Munkysuperstar Pictures, tapping Clicknetwork’s wide network of talents and expertise to create more local content that would appeal to audiences online.”
Gillian Tan, Founder of Munkysuperstar Pictures said, “We’re really excited and honoured to partner with IMDA on this initiative. With an increasing number of people consuming video content on digital platforms nowadays, it’s great to see more public service content created for these audiences. We aim to make our shows both entertaining and educational at the same time to resonate with a wide variety of our viewers.”
Watch the first episode of the series on Clicknetwork’s channel at http://youtube.com/clicknetwork. Synopses of the three web series are appended in Annex A.
Annex A: Synopses of web series created in partnership by IMDA and Clicknetwork (381.44KB)
JOINTLY ISSUED BY THE INFOCOMM MEDIA DEVELOPMENT AUTHORITY AND CLICKNETWORK
About Infocomm Media Development Authority (IMDA)
The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation with infocomm media. To do this, IMDA will develop a dynamic digital economy and a cohesive digital society, driven by an exceptional infocomm media (ICM) ecosystem – by developing talent, strengthening business capabilities, and enhancing Singapore's ICM infrastructure. IMDA also regulates the telecommunications and media sectors to safeguard consumer interests while fostering a pro-business environment, and enhances Singapore’s data protection regime through the Personal Data Protection Commission.
For more news and information, visit www.imda.gov.sg or follow IMDA on Facebook IMDAsg and Twitter @IMDAsg.
Started in 2007, Clicknetwork was the first YouTube channel in Singapore to reach one million subscribers. Our shows are mainly female-skewed and focus primarily on the reality, beauty, and lifestyle genres. To date, we have over 300 million video views.
Clicknetwork is owned by Munkysuperstar Pictures. Started in July of 2003, Munkysuperstar Pictures is a TV production company that specialises in creating reality and unscripted programming. In 2004, it produced Singapore's first English reality show "Eye For A Guy (Seasons 1 and 2)" for MediaCorp Channel 5. In 2010, Munkysuperstar Pictures transitioned into producing online video content exclusively.
For more news and information, visit www.clicknetwork.tv or follow Clicknetwork on Facebook Clicknetwork and Instagram @clicknetwork.
For media clarifications, please contact:
Priscilla GAN (Ms)
Manager, Industry and Marketing Communications, IMDA
DID: (65) 6202 4417