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SBA Promotes Local Broadcasting Industry at BroadcastAsia 2001

Dated: 12 June 2001

The Singapore Broadcasting Authority (SBA) is, for the fourth time running, participating in BroadcastAsia, Asia's leading international broadcasting and multimedia exhibition. The exhibition, to be held at Singapore Expo in Changi from 19 to 22 June 2001, will showcase products and services belonging to more than 600 companies from 41 countries. SBA will be taking the lead to facilitate and feature innovative and cutting-edge broadcasting technologies and expertise from Singapore through different activities at:

  • The Singapore Pavilion
  • CEO Roundtable 2001 for broadcasters
  • Digital Audio Broadcasting Conference : "The Business of Digital Audio Broadcasting (DAB) - Opportunities For All"
  • Digital Video Broadcasting (DVB) - Multimedia Home Platform (MHP) Seminar : Data Broadcasting
  • Asian Television Creative &Technical Awards 2001
  • ComGraph 2001
The Singapore Pavilion
To showcase a list of innovative broadcasting services in Singapore, SBA together with its industry partners, is organising a 120-square metre Singapore Pavilion at BroadcastAsia2001. The theme is "Singapore - The Premier Broadcasting Hub". The Singapore Pavilion will feature displays such as Digital Audio Broadcasting (DAB) hardware and applications, satellite video uplink/downlink services, webcasting and digital multimedia broadcast services, and innovative software and tools for Digital TV (DTV).

The participating companies at the Singapore Pavilion, apart from SBA, are Plexus Multimedia, Digital Wireless Systems, CET Technologies, WaveNewWorld, Asia Broadcast Centre, Pixelmetrix Corporation, dtvTech Research &Consulting and The profiles of these participating companies are attached in Annex A.

On Singapore's strong presence at BroadcastAsia2001, Mr Lim Hock Chuan, Chief Executive Officer, SBA, said, "BroadcastAsia2001 is recognised and endorsed by the industry as Asia's main broadcasting event and our participation underscores our effort to position Singapore as the premier broadcasting hub of the region. This is exemplified by the wide array of broadcasting services Singapore has to offer, cutting across the entire value chain of broadcasting."

Fronting the Singapore Pavilion, the SBA booth will promote Singapore as a broadcast hub and will feature DAB and DTV applications as a continued effort to promote the implementation of these two technologies in Singapore. One of the highlights at the SBA booth will be the showcase of interactive content available through DTV.

SBA will also be featuring the Asia DAB Committee, a non-profit association that works with the World DAB Forum to promote the implementation of DAB projects and services in Asia. Those who join as Asia DAB Committee members will have the opportunity to exchange ideas and information on DAB matters through forums, events, projects and other means. Members will also enjoy other benefits including access to valuable strategic information, preferential rates for attending events and forums organised by the Committee and privileges accorded to World DAB Forum members.

CEO Roundtable 2001 for broadcasters
SBA is the supporter for the CEO Roundtable 2001, organised by the publication Asia Pacific Broadcasting, and is held in conjunction with BroadcastAsia2001. The theme for the CEO Roundtable is "Enhanced &Interactive TV". Mr Lim Hock Chuan, CEO, SBA, will launch the CEO Roundtable on 19 June 2001. Some 25 chief executives from leading broadcasting organisations in the Asia-Pacific region will attend the session, to hear and to learn from each other.

Digital Audio Broadcasting (DAB) Conference : "The Business of Digital Audio Broadcasting - Opportunities For All"
The SBA-lead Asia DAB Committee will be fronting a half-day conference on 21 June 2001, titled "The Business of Digital Audio Broadcasting -- Opportunities for All". The conference will be part of the overall BroadcastAsia2001 International Conference organised by the Singapore Exhibition Services (SES) in association with the International Broadcasting Convention (IBC), London.

The Conference will be chaired by Mr Koh Tin Fook, Deputy CEO and Director (Industry Development), SBA. Leading DAB stalwarts from various parts of the world, including Mr Michael McEwen from the World DAB Forum;Mr Jeff Astle from Digital One;Mr Asaad Sameer Bagharib from Mediacorp Radio;and other players from USA, UK, Taiwan and Singapore, will share their experiences on real-life business cases and discuss the business opportunities and revenue potential from DAB technology. The conference represents a continuous effort to promote and facilitate the development of DAB in the Asia-Pacific region.

Digital Video Broadcasting (DVB) - Multimedia Home Platform (MHP) Seminar

On 22 June 2001, the DVB-MHP Seminar and Dot.Com Workshop will be held under the umbrella of Data Broadcasting. It is the first time that such a seminar is organised in the Asia-Pacific region. Presenting the welcome address at the DVB-MHP Seminar will be the Guest of Honour, Mr Lim Hock Chuan, CEO, SBA.

SBA is proud to be supporting this seminar which brings MHP expertise to the region. MHP is an open standard which enables a single set-top box to access the services of multiple broadcasters.

The DVB-MHP Seminar will also feature heavyweights from the European industry who are at the forefront of MHP developments, such as Mr Wilfried Geuen from Panasonic AVC European Laboratory, Mr Rainer Schaefer from Institut für Rundfunktechnik (IRT), and Mr Peter MacAvock from DVB Project Office.

Asian Television Creative &Technical Awards 2001
SBA is also one of the supporter and sponsor for the new Asian Television Creative and Technical Awards 2001. Television Asia is launching the awards for the first time at BroadcastAsia2001 on 20 June 2001. The new awards will recognise creative talents and technical experts in broadcast, production and post-production. SBA is sponsoring the "Best of Show Award" that will be given to the best overall entry.

ComGraph 2001
Held in conjunction with BroadcastAsia2001 for the second time is ComGraph 2001, a regional computer graphics and animation competition that is also supported by SBA. Organised by the Siggraph Singapore Chapter, ComGraph 2001 will showcase the best digital art and animation in the Asia Pacific Region on 21 June 2001.

Annex A


​SSingapore Broadcasting Authority (SBA) SBA is an active promoter of the broadcast industry in Singapore and is committed to developing Singapore as the premier broadcasting hub. One of SBA's efforts towards this goal is in participating and supporting activities and projects that promote and facilitate developments in the broadcasting industry.

SBA has also encouraged and supported locally-based companies to participate in key events like Broadcast Asia and Asia Television Forum. These events have been excellent platforms for local broadcasters, production houses, and uplink/downlink service providers to market their products and services to an international clientele.

Plexus Multimedia Plexus' mission is to lead the cutting edge of DAB hardware and application development. The company is a total solution provider with the expertise and innovation essential for the success of digital broadcasting in the area of advance hardware development and deployment as well as innovative management software and multimedia application platform for wireless data delivery.

Digital Wireless Systems (DWS) DWS specialises in the design, development, manufacturing and marketing of smart DAB receiver products for the mass consumer market. At BroadcastAsia2001, it is showcasing DAB receiver products for the in-car automotive, home entertainment and the personal computer markets. DWS also offers OEM / ODM consultancy services to manufacturers who are interested to gain entry into DAB technology.

CET Technologies Pte Ltd CET Technologies Pte Ltd (CET) is a subsidiary of ST Electronics. CET has, over the past two decades, built up extensive experience and skills as a leading system house in the region for communication and electronics businesses. CET Technologies markets digital radio/DAB receivers and provides cost effective and customised Conditional Access (CA) solutions to content providers who are keen to offer subscription-based programmes. DABOne is probably the world's first proprietary CA system for DAB developed by CET Technologies, based on the ETSI Eureka 147 standard. It is ideal for wireless transmission of data and video.

WaveNewWorld International Corporation WaveNewWorld is a totally integrated company providing Internet/information content through broadband wireless digital multimedia broadcast (DMB) technology. These free broadcasts are received through WavePAD -- a revolutionary, patent-pending Information Appliance (IA). Other products include WavePC and WaveMAC USB units for PCs and MACs, as well as WaveTV add-on units for TVs.

Another DMB service is WaveBULLETIN, a wireless electronic bulletin display board which provides useful real-time information such as news, traffic and weather reports.

Asia Broadcast Centre Asia Broadcast Centre is Asia's largest independent full-service, all-digital video and television production, post-production, program origination, satellite transmission and Internet via Satellite. The Centre is strategically located in Singapore which serves as the broadcasting hub and a unique gateway to the largest broadcasting market in the world--Asia. Through its facilities, Asia Broadcast Centre provides an unparalleled range of services, all under one roof to cater to the needs of broadcasters, programmers, producers and Internet Service Providers (ISPs). Asia Broadcast Centre is a business unit of Liberty Livewire,Inc.

Pixelmetrix Corporation Pixelmetrix Corporation provides monitoring and management tools, specialized for digital video broadcast industry. The tools leverage the experience and strengths of broadcast, telecom, and IT industries to deliver innovative solution which directly impact customer's business results. The DVStation which is developed by Pixelmetrix, is the winner of the IABM Peter Wayne Award for best design and innovation and the Star 2000 Superior Technology Award at IBC 2000. At BroadcastAsia2001 Pixelmetrix will announce monitoring tools for DVB-C and DVB-T.

dtvTech Research &Consulting dtvTech Research &Consulting Pte Ltd is a solution provider to Broadcast Media-related businesses who are migrating to the Digital Television (DTV) and Digital Multimedia Broadcasting (DMB) platform. It is a technology-enabler company that aims to assist in building a total integrated solution and enabled transaction-based business communities in a DTV and DMB world. dtvTech Research &Consulting's value proposition provides end-to-end, digital-centric that focuses on provision of DVB-T and DAB mobile receivers. AlternateTV provides end-to-end webcasting solutions for corporate communications, marketing communications, investor relations, advertising and promotions, exhibition and conferences, entertainment, and e-learning. AlternateTV handles both audio and video projects - whether they be live or on-demand, for an audience of 50 or 5,000, a straightforward webcast or one filled with interactive features. They also produce videos, TV programmes and develop interactive multimedia content for broadband Internet and soon, handheld devices and Interactive TV.