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Strong international presence at markets and US$250m in film funding up for negotiation at the MFF

Dated: 29 November 2006

A series of trade activities under the umbrella of the Asia Media Festival 2006 kicks into high gear with the successful Media Financing Forum (MFF). This year, a total of 38 projects have been submitted, with 34 shortlisted for potential funding, signifying a 40 percent increase in the number of projects submitted for consideration from last year.

The fifth annual Festival hosted by the Media Development Authority (MDA) of Singapore and organised by Reed Exhibitions, was launched with a line-up of public events on 13 November. The trade activities of the Asia Media Festival, taking place from 28 November to 1 December 2006, are designed to encompass the whole value chain of the media business, from media financing, production, to distribution. Overall, more than 600,000 local and international public visitors, and trade delegates from the television, broadcasting, film, animation, advertising and digital media industries are expected to attend the public and trade events.

The anchor trade events which will take place during this week include:
A) Asia Television Forum (ATF), 29 November to 1 December, Acacia Ballroom, Shangri-La Hotel, Singapore
B) Asia Film Market and Conference (AFMC), 29 November to 1 December, Banyan Ballroom, Shangri-La Hotel, Singapore
C) Asia Animation Conference (AAN), 30 November, Banyan Ballroom, Shangri-La Singapore
D) Media Financing Forum (MFF), 28 to 30 November, Banyan Ballroom, Shangri-La Singapore
E) Asian Television Awards (ATA), 30 November, Suntec Convention Centre
F) Asian Festival of 1st Films (AFFF), 29 November to 5 December. Screenings of nominated films and documentaries are held at Golden Village cinemas and The Arts House.

US$250 million in funds up for negotiation at the Media Financing Forum The two-day Forum creates opportunities for budding producers, directors and creative executives to meet up with financiers, government agencies and commissioning editors, through one-on-one appointments to pitch their ideas to potential investors. This year’s one-on-one sessions with financiers saw funds of more than US$250 million on the negotiation table from internationally acclaimed producers, such as Peter Graham of My Big Fat Greek Wedding fame. Among the international companies selected for potential funding are Le Brocquy Fraser Production (Singapore), Make Believe Productions (UK), Toonz Animation (India), iNext Creator (Taiwan), Pixtrend (Korea), Tai-Saduak (Thailand), Beijing Chenrui Film (China), and Golden Scene (Hong Kong).

“The Asia Media Festival brings together the most creative minds in media with the acute business acumen of investors. Not only is there a 40 percent increase in the number of projects put up for potential funding at the Media Financing Forum, the projects are also of a much higher quality with strong content and potential to reach out to a larger audience compared to last year,” said Dr Christopher Chia, Chief Executive Officer, MDA.

Transactions expected to exceed US$33m This year, transactions are expected to exceed the record US$33 million closed in 2005. The Festival continues to receive strong support from the five majors –NBC Universal Television Distribution, Sony Pictures Television International, Buena Vista International Television, CBS Paramount International Television and Twentieth Century Fox Television Distribution. Australia, France, Singapore, South Korea, and Spain continue to exhibit a strong presence with national pavilions at the market. There will also be significant participation from Central and Eastern Europe with Mosfilm Cinema Concern, Kazakh Cinema Distribution and RUSCICO (Russian Cinema Council) participating for the first time.

Leading international media sellers, such as Globo TV (Brazil), Alliance Atlantis (Canada), TV France International (France), Deutsche Welle (Germany), Sahara One (India) and Nippon Television Network Corporation (Japan), as well as key Asian buyers, from Radio Television Brunei (Brunei), Beijing TV (China), Celestial Pictures (Hong Kong), Zee Telefilms (India) and PT Rajawali Citra Televisi Indonesia (Indonesia), among others, will be seeking to expand their broadcast portfolio with the latest products from major production studios around the globe. (Please see Appendix B for a list of participants).

There is also an increase in co-production deals being inked at the Festival’s anchor events, the Asia Television Forum and Asia Film Market and Conference, this year. Singapore today signed three separate Memoranda of Understanding (MOUs) with the Canadian National Film Board (NFB), Finanziaria Laziale di Sviluppo SPA (FILAS) of Italy and the Software Industry Promotion Agency (SIPA) of Thailand to advance media collaborations.

“This bumper crop of MOUs signed between Singapore and other foreign government agencies during the Asia Media Festival is reflective of the growing international recognition of the Singapore media industry’s commercial and artistic successes in the international media markets and festival circuits. Our growing network of MOUs with foreign counterpart government agencies will facilitate the forging of international partnerships and co-productions for our media industry, particularly in creating film, broadcast, animation and interactive digital media content for the regional and international markets,” Dr Chia added.

Singapore currently has co-production agreements with Canada, Japan and New Zealand, as well as a number of MOUs on media cooperation with other foreign counterpart government agencies, including the Korean Broadcasting Institute (KBI), the Korean Broadcasting Commission and with the Bruneian Government. These international agreements have resulted in the completion of a number of international bilateral television, film and animation projects for Singapore’s media industry.

Mr Ed Ng, President of Reed Exhibitions, Singapore-Malaysia, said: “We are excited that Asia Media Festival 2006 has grown in international stature. We are delighted that Asia Television Forum, the anchor trade event of Asia Media Festival, will be having a solid participation of 49 countries, up from last year’s 43, with participants from the Americas, Asia Pacific and Europe. The presence of major financiers, players and partners from around the world and their strong support and commitment will ensure that the Asia Media Festival and its anchor trade events will continue to evolve, flourish and maintain its key position as the leading business platform for Asia’s vibrant media and entertainment industry.”

SuperPitch Competitions Another highlight of the Asia Media Festival is the two SuperPitch competitions, which are part of the annual Asia Television Forum (ATF) and Asia Animation Conference (AAN). The ATF SuperPitch and Asia Animation SuperPitch offer contestants in the television and animation industries respectively, a chance to pitch their potential stories to a panel of eight to 12 commissioning editors, broadcasters and funding companies from media channels across Asia Pacific. Each five-minute pitch is followed by a question-and-answer session with the judges. This year, a total of 11 pitches were selected from entries around the region, including Australia, Hong Kong, India, Korea, Malaysia, Singapore, Taiwan and Thailand.

For media enquiries, please contact:

Sant Kaur
Media Development Authority of Singapore
Tel. : +65 6837 9013
Mobile : +65 9645 7954
Email :

Tessa Mae Monteiro
Media Development Authority of Singapore
Tel. : +65 6837 9757
Mobile : +65 8157 5337
Email :

Eric Lim
Burson-Marsteller for Asia Media Festival
Tel. : +65 6829 9325
Mobile : +65 9366 1006
Email :

Juliana Foo
Burson-Marsteller for Asia Media Festival
Tel. : +65 6829 9330
Mobile : +65 9338 4287
Email :